Lenka Hrivnáková, Author at The Association of Commercial Television

CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

In the European context, Czechs are among the nations that have long been avid television viewers. Even in an era of growing media fragmentation, television broadcasting maintains a strong reach, stable viewership and the ability to appeal to a wide audience throughout the week. While watching television remains a normal part of the day in Central and Eastern Europe, viewers in Western and especially Northern Europe spend significantly less time in front of the television screen.

Last year, an average of 5.4 million Czechs aged 15 and over turned on their televisions every day, representing 66 per cent of all television viewers in this age category. “As many as 84 per cent of viewers, or almost 7 million people, watched television at least once a week. Even in today’s fragmented media environment, television retains its key benefit – the ability to reach a large number of viewers with premium and trustworthy content,” says Michaela Suráková, Managing Director at Atmedia, which commercially represents 20 thematic TV stations on the Czech market.

The average time spent watching television last year was 3 hours and 30 minutes per day. “Traditionally, the highest figures were in the winter months – in January and December, daily viewing time exceeded four hours,” adds Suráková. During the working week, Czechs spend an average of less than 3.5 hours a day in front of the television screen, with viewing figures rising significantly at the weekend. Sunday remains the most watched day of the week, with viewers watching television for more than four hours.

We are many times ahead of Northern Europe in terms of television viewing

Television viewing in Czechia remains high in the long term, which is characteristic of the entire region of Central and Eastern Europe. Among the Visegrad Four countries, Hungary has the highest long-term figures, with viewers aged 15 and over spending an average of 5 hours and 8 minutes a day watching television last year. Poland follows, where television viewership in the same age category reached 4 hours and 31 minutes per day last year. Slovaks spent a similar amount of time watching television last year as Czechs – viewers aged 12 and over watched an average of 3 hours and 44 minutes per day.

In all V4 countries, television viewing remains stable year-on-year – it grew slightly in Poland and Hungary, while in Czechia and Slovakia it declined slightly. “Despite a slight decline, television viewing in Czechia remains high, as in other Central and Eastern European countries. Compared to Western and especially Northern Europe, it is a completely different story,” Suráková points out the differences. In countries such as Norway, Sweden and Iceland, viewers typically spend between one and two hours a day watching television – significantly less than in the V4 countries.

New unified TV currency will increase overall viewership

In 2026, television viewership in Czechia could grow thanks to the introduction of a new unified TV currency on 1 February. In addition to live and delayed viewership (up to three days), this now also includes out-of-home viewership on large screens, for example in restaurants, bars or at public screenings. “The market expects an increase in total viewership of approximately 6 to 10 per cent, depending on the target group. We already have the first data available, but it is still too early to draw general conclusions,” says Suráková.

According to Michaela Suráková, in addition to the increase in television viewership itself, the expansion of measurement is important for another reason. “Television stations and advertisers will get a much more accurate picture of television viewership. Watching television outside the home can be significant in some cases, such as during major sporting events. Until now, we have not seen this part of viewership. That is now changing,” she points out, noting that the new unified TV currency came into effect in the month of the Winter Olympics. Thanks to the new methodology, an increase in viewership is expected, especially for sports and music television stations, whose content is often consumed outside the home.

Source: mam.cz

FOUR ARRESTED AS PIPCU SHUT DOWN £750K ILLEGAL IPTV OPERATION

Police Intellectual Property Crime Unit (PIPCU) at City of London Police has arrested 4 people and seized 10 servers in Manchester as part of an investigation into a large-scale illegal IPTV streaming service.

Officers executed warrants last week, confiscating servers and associated equipment valued at around £75,000 each, with total seizures exceeding £750,000 (€866,000).

The investigation began after Sky reported suspicious activity linked to an illicit streaming service. Investigators identified individuals believed to be operating an illegal IPTV operation supplying consumers across the UK, with one suspect alleged to have generated more than £3 million in revenue.

During the raids, officers shut down the servers on site. Sky said the action caused widespread disruption to the service’s illegal streaming output across the UK.

Detective Constable Jordan Day said the services are “organised criminal operations generating millions in illegal profits”, adding that working closely with partners such as Sky helps dismantle piracy networks and “send a clear message” to those behind them.

Matt Hibbert, Sky’s Group Director of Anti-Piracy, said the broadcaster would continue working with police and industry partners to disrupt criminal networks, and warned consumers that illegal streams can expose devices and personal data to risks. He pointed to research from BeStreamWise suggesting nearly 65% of illegal streamers have faced security scares such as malware.

Source: broadbandtvnews.com

US SEIZES DOMAINS LINKED TO BULGARIAN PIRACY SITES ZAMUNDA, ARENABG AND ZELKA

The US Department of Justice has issued seizure warrants against three US-registered internet domains tied to commercial websites allegedly operated from Bulgaria and accused of distributing copyrighted content without authorisation.

In a statement, the department said the services offered pirated copies of movies, television programmes and other content, including video games, software and e-books.

According to affidavits supporting the warrants, the three domains attracted “tens of millions” of visits a year, hosted “thousands” of infringed works and drove “millions” of downloads, with retail value totalling millions of dollars. The department said the sites were among the most popular in Bulgaria, with one frequently ranking in the country’s top 10 domains, and appeared to generate significant advertising revenue.

Visitors attempting to reach the services will now see a seizure notice stating the domains are in US government custody and warning that wilful copyright infringement is a crime. The domains named in the action are zamunda.net, arenabg.com and zelka.org.

The operation involved cooperation with Bulgarian agencies and Europol, one of a number of coordinated international law-enforcement operations to take place in recent weeks. The DOJ said it worked with Bulgarian partners including the National Investigative Service, the General Directorate for Combating Organised Crime, the State Agency for National Security and the Prosecutor’s Office, alongside US partners including the US Attorney’s Office for the Southern District of Mississippi, Homeland Security Investigations and the National Intellectual Property Rights Coordination Center.

The department said the investigation is being led by HSI, with prosecutors from the Computer Crime and Intellectual Property Section and the Southern District of Mississippi, and support from its International Computer Hacking and Intellectual Property programme based in Bucharest.

Source: broadbandtvnews.com

OPERATION SWITCH OFF TAKES MAJOR ILLEGAL IPTV PLATFORMS OFFLINE

A coordinated international law-enforcement operation led by the Catania District Prosecutor’s Office and Italy’s Postal and Cybercrime Police has targeted an industrial-scale illegal IPTV network, with investigators naming 31 suspects following raids in 11 Italian cities and 14 countries.

ACE said the action took offline infrastructure serving millions of users, while Italian authorities and supporting reports said more than 1,000 resellers in Italy were shut down and more than 125,000 end users were blocked in the country, with “millions” more impacted worldwide.

The operation resulted in the seizure of three well-known illegal IPTV platforms – IPTVItalia, migliorIPTV and DarkTV – alongside associated websites and Telegram sales channels. Investigators said the services offered pirated live and on-demand programming from major rights holders and platforms including Sky, DAZN, Mediaset, Amazon Prime Video, Netflix, Paramount and Disney+.

Authorities said the investigation grew out of leads and forensic work linked to a previous operation, Taken Down, and included network monitoring and financial tracing, including cryptocurrency flows. Reports also pointed to proEuropaTV being identified in Romania, distributing via six servers in Romania and an African country, and the discovery of a SIM farm in Naples with more than 200 phone cards.

ACE and industry partners framed the takedown as timely ahead of the Milano Cortina 2026 Winter Olympics, with DAZN saying the case showed the impact of “coordinated global action” against piracy that undermines investment and exposes consumers to fraud and cyber risks.

Source: broadbandtvnews.com

CZECH MEDIA SIGN SELF-REGULATION MEMORANDUM WITH EMFA

The Czech media has prepared the first representative self-regulatory mechanism on the Czech market. The self-regulatory mechanism (known as the “self-regulatory decalogue”) was created in cooperation with private and public media and organisations representing journalists. Its aim is to help maintain high standards of journalism and quality reporting in the Czech Republic. It contains a number of rules designed to ensure transparent and responsible journalism. Representatives of industry associations today signed a memorandum on this decalogue, formally completing the entire process of its adoption.

Today’s signing is the result of more than a year of debate across the entire Czech media market. Representatives of private and public media as well as the journalistic community took part in the discussion. The first joint step was the adoption last August of the so-called “self-regulatory ten commandments”, which define the principles of freedom, transparency and responsibility of the media towards the public.

To ensure that the ten commandments did not remain merely a formality, it was necessary to create a system for putting them into practice. The signatory associations (AKTV, AOV, APSV, ČUV, SPIR, CZ IPI and the Czech Syndicate of Journalists) therefore agreed in a memorandum on a clear procedure for individual media outlets to join, who will oversee compliance with the rules and how professional organisations will cooperate with each other.

Individual media outlets can now sign up to the memorandum. This option is open to both members and non-members of the associations, who can do so through the relevant signatory professional organisation that corresponds to their focus. More detailed information will be available on the websites of the signatory associations.

The main objective of the memorandum is to create a unified self-regulatory mechanism and improve the position of media service operators vis-à-vis large online platforms (VLOPs), against which Czech editorial offices can act as a strong and unified partner thanks to the agreement reached. Self-regulation was established in response to the European EMFA regulation.

“Today’s signing of the self-regulation memorandum is the result of the first ever open and systematic debate across the Czech media market. Commercial and public service media and journalists have agreed on the basic principles of transparent, ethical and responsible journalism. We believe that the self-regulation decalogue will help to cultivate news reporting and guide viewers and readers in today’s turbulent times,”

said Marek Singer, president of the Association of Commercial Television Stations.

“This is a unique moment for the Czech media market in two respects: for the first time in our post-revolutionary history, all the main professional organisations have agreed on common rules for market self-regulation. We see this as a crucial step at a time when it is increasingly difficult to distinguish relevant independent news from disinformation, propaganda in the interests of third countries, or unverified content created by AI. Secondly, this step also makes us a flagship for countries where self-regulation is still lacking or not functioning. We are pleased that the model we have created together in the Czech Republic is inspiring for many of our colleagues in Europe and that we can thus contribute to the cultivation of the media environment in other countries as well,” said Lucie Sýkorová, member of the board of the Association of Online Publishers.

“The entire media market has chosen the path of self-regulation, a path without further state intervention. We are aware that it is crucial for the future of private radio stations and all national media to retain control over content, its distribution and monetisation. It is also a way to preserve independence. At the same time, we appreciate that EMFA is raising the issue of protecting the media from the dominance of global online platforms,” Jiří Hrabák, Chairman of the Board of APSV.

“From the perspective of journalists themselves, professional self-regulation and setting standards is always better than any intervention by public authorities, regardless of who is in government,” says Robert Čásenský, Chairman of the Board of Directors of the Czech National Committee of the International Press Institute.

“Media freedom is neither a given nor a privilege – it is a responsibility. This memorandum is proof that the Czech media scene is capable of bearing this responsibility itself, openly and collectively,” said Tomáš Tkačík, Chairman of the Board of Directors of the Czech Union of Publishers.

“The digital media market is evolving faster than any regulation. That is why we consider self-regulation to be the most effective way to protect media independence, content transparency and a level playing field with global online platforms. The memorandum is an important signal that the Czech media want to bear this responsibility together,” said Michal Hanák, Chairman of the Executive Board of the Association for Internet Development in the Czech Republic.

“The fact that media partners and competitors have been able to agree together shows that they take this commitment seriously. Among other things, it is also a clear signal to government officials that the Czech media market is not a jungle but a field with clear rules that all participants have committed to follow,” Ivana Šuláková, Chair of the Czech Syndicate of Journalists.

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting.

The premiere series of the crime series Odznak Vysočina will be broadcast on Nova every Monday evening, when it will compete with the very popular crime series Místo zločinu Zlín on Czech Television. The third episode of the detective series starring Radek Holub and Jitka Schneiderová was the most-watched programme on Monday evening on 19 January, with over 1.2 million viewers aged 15 and over. Currently, only the programme Peče celá země on ČT1 has more than a million viewers; its third episode was watched by 1.14 million viewers on Saturday, 17 January.

The new series of Odznak Vysočina returns to familiar places, but for the first time, its protagonists and viewers will experience Vysočina in winter. The team of detectives, played by Monika Hilmerová, Simona Hába Zmrzlá, Patrik Děrgel and Michal Suchánek, is joined by Captain Jindřich Válek, played by Adam Vacula. He causes quite a stir, not only because of his unorthodox investigative methods and disregard for official procedures.

Adam Vacula as the new investigator Jindřich Válek in the crime series Odznak Vysočina

A bet on suspense

The spy thriller Extraktoři, created for the streaming platform Voyo (now Oneplay – ed.) in 2023, reveals the behind-the-scenes world of secret operations and high politics. It tells the stories of a special secret intelligence unit tasked with helping Czechs abroad who find themselves in distress. The series draws inspiration from real events; the six-part miniseries is about the case of two Czech girls who disappeared in Pakistan.

The main roles are played by Pavla Gajdošíková as the unyielding head of operations and Jakub Štáfek and Jan Révai as extractors in the field. Other notable roles are played by Sofia Anna Švehlíková, Gabriela Heclová, Michaela Petřeková, Jiří Štrébl, Roman Zach, Lukáš Duy Anh Tran and others. The second series of Extraktoři will be broadcast by Oneplay later this year.

Nova is scheduling Extraktoři for Sunday evenings, with the first episode airing on 25 January. On Czech Television, it will compete with the Slovak series Neuer, whose second episode, aired on 18 January, was watched by 795,000 viewers, closely following the last episode of the seventh season of the popular series Kriminálka Anděl (watched by 831,000 viewers on the same day).

Kriminálka Anděl, season 7

On Tuesday, Polabí returned to Prima, against which Nova will pit the series Bratři a sestry in February. Contrary to the creators’ original intention, it will air about twenty new episodes and does not plan to continue.

Exotic destinations are popular

At a date yet to be specified, Prima and prima will begin airing the popular travel reality show Asia Express. Its protagonists will be several pairs who will travel around Southeast Asia with minimal money and no phones. During the trip, they will have to complete a series of challenging tasks and, among other things, stay together on their way to their destination.

Prima TV, and especially its prima platform, celebrated repeated success in the autumn with the reality show Zrádci, which brings the streaming service many more new subscribers than other programmes. It is therefore logical that after the end of the second series, the television station announced that it would also shoot a third series.

The reality show Survivor Česko & Slovensko will return to Oneplay and Nova with its fifth season. The programme will once again be hosted by Ondřej Novotný and filmed in the Dominican Republic. The new series will start on 23 February and will be broadcast every Monday, Tuesday and Wednesday. Each episode will premiere on Oneplay, with viewers able to watch it on linear television with a one-day delay.

Source: novinky.cz

SPAIN: LANDMARK RULING AGAINST TV PIRACY

A Spanish court has set a new benchmark in the fight against TV piracy by imposing prison sentences of up to three years on those responsible for illegally distributing the signal of Movistar+ and other pay-TV operators.

In a ruling – described as a turning point for the audiovisual industry – the Málaga Provincial Court ordered the definitive closure of the websites servicio-iptv, servicioiptvccam and servicioiptvpremium for serious breaches of Spain’s Intellectual Property Law. The portals were used to market unauthorised access to pay-TV services.

The judgment is particularly severe in that it entails mandatory prison terms, with no option to avoid custody even for defendants with no previous criminal record — a mitigating factor that had been accepted in similar cases in the past. The decision was issued as a plea agreement after the defendants admitted the facts and accepted the prosecution’s proposed sentence, ruling out any possibility of appeal and slightly reducing the overall penalty.

According to the investigation, the criminal network offered access lists to more than 8,000 national and international TV channels through its various platforms. The operation, which lasted several months, was carried out by Spain’s National Police and ultimately led to the dismantling of an organised group dedicated to the illegal commercialisation of pay-TV signals.

Among the pirated content were the 64 exclusive channels of Movistar+, whose owner Telefónica spearheaded the legal action. The case was later joined by ADIVAN, an association representing major entertainment and streaming companies including Sony Pictures Entertainment Iberia, 20th Century Fox Home Entertainment Spain and The Walt Disney Company.

In addition to custodial sentences, the court imposed financial fines, upheld the blocking of the illegal websites and established civil liability in favour of Telefónica, provisionally set at €80,000. In its reasoning, the court highlighted the economic impact of the damage caused and the particular seriousness of the offences, given the scale of unauthorised content exploitation.

The ruling also details the business model behind the illegal services, which offered fraudulent connections at reseller rates of €10 per month, €35 for six months or €50 for a full year, all providing access to thousands of channels. These factors were treated as aggravating circumstances, reflecting both significant financial gain and a repeated, deliberate infringement of intellectual property rights.

Source: advanced-television.com

STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

First, the award for the best children’s book at the fair in Havlíčkův Brod. Then, the first print run sold out completely and a much-anticipated reprint was published. And now, the official “stamp of approval” from the Ministry of Education. For more than two years, the playful and interactive Filmouka textbook has been winning the hearts of teachers, parents and children alike, and most recently, the Ministry of Education has also recommended it as an introduction to the world of film for pupils in the second stage of primary school and lower grades of multi-year grammar schools. The approval clause in all Filmouka books is indicated by a comic sticker.

Filmouka. Průvodce světem filmu a audiovize is a unique publication that combines elements of a playful comic book textbook and popular educational literature, introducing young readers to the world of film from all angles in an entertaining way. Its emphasis on interactivity, activities, colourful texts and graphics, and links to a multimedia website make it a comprehensive resource that is suitable for both individual reading in the children’s room and group work in the classroom.

“The approval clause from the Ministry of Education, Youth and Sports is definitive confirmation for us that we have truly created a textbook. And what’s more, it is of such high quality that our highest educational institution recommends it as suitable for teaching. All that remains is to hope that as many pupils as possible will learn with it. It certainly deserves it,” says Petr Pláteník, editor of the book and member of the Association for Film and Audiovisual Education, which is behind the idea and authorial processing of Filmouka.

“We were convinced of the quality of Filmouka from the very beginning. Obtaining the approval clause only confirmed this. Whether this means the holy grail for the textbook remains to be seen. Primary school headteachers can purchase the textbook and lend it to pupils for teaching purposes. However, the attitude of teachers is still key. They must embrace audiovisual education, because most of their pupils’ communication today is audiovisual, and it is good to cultivate it and learn from each other,” adds Aleš Prstek, director of Palacký University Press, which published the textbook and is its main distributor.

Those interested can purchase Filmouka at UP Publishing House e-shop and at good bookshops. More information about Filmouka is available at www.filmouka.cz. It also includes a free methodological guide for teachers.

Through its regional ambassadors, the Association for Film and Audiovisual Education also offers workshops and sample lessons for teachers, which demonstrate how film and the audiovisual world in general can be taught in schools in an entertaining way (either independently or as part of other subjects).

Source: tvmorava.cz

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026.

The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example, it no longer makes sense to click on links in search results, because Google uses AI to summarise the content of relevant pages for them. Czech users also gained access to this feature in 2025. The same applies to the deployment of AI mode, which allows users to switch the standard Google search field to a conversation mode with an intelligent chatbot modelled on ChatGPT.

Both innovations have the potential to significantly transform the way internet users consume digital content. In its recent analysis, the Association for Internet Development (SPIR) pointed to a significant decline in traffic to Czech websites from internet search engines, which are among the main sources of readers. Among other things, these findings are heightening publishers’ concerns about further erosion of their business model, where trusted websites serve as one of the sources of information for artificial intelligence models, but content creators do not profit from this in any way.

More than just a bubble

But while the business of established media may have a problem with the rise of AI, an equally pressing question in 2026 will be the financial sustainability of the whole artificial intelligence craze. In this context, it is not necessarily a question of whether the events surrounding the shares of Nvidia, Alphabet, Meta or Oracle resemble an inflated bubble. As US Federal Reserve Chairman Jerome Powell pointed out, the current investment craze surrounding artificial intelligence cannot be compared to the infamous dot-com bubble at the turn of the millennium. According to Powell, the reason for this is the overall healthy business fundamentals of today’s largest technology companies.

Investors can also take comfort in the fact that the boom in AI is being driven primarily by highly profitable companies that dominate their market segments. This includes internet advertising.

A new era of personalised advertising?

However, Google does not currently plan to display advertising in its advanced artificial intelligence model called Gemini. At the same time, it is testing the deployment of advertising in AI mode, which could gradually replace the current form of Googling for more and more users.

In the case of other forms of AI, however, the deployment of hyper-personalised advertising may only be a matter of time. During Christmas, The Information published a report that OpenAI is already discussing the possible form of advertising in ChatGPT. These considerations are reportedly driven by the tech company’s desire not to rely solely on revenue from paid features and commercial contracts. After all, only five per cent of its 800 million regular users are paying customers.

In addition, the company has huge investment plans, with plans to spend a trillion dollars in the coming years to develop its business. OpenAI co-founder Sam Altman sees the company’s IPO as one possible solution to the capital intensity of its plans. Analysts speculate that this could happen at the end of 2026, but Altman does not specify these assumptions.

However, according to his words for the Big Technology podcast, he realises that OpenAI would come under even greater scrutiny if it went public. This would also mean greater pressure on profitability from shareholders, for whom the idea of placing advertisements in ChatGPT could represent an attractive prospect for improving the financial performance of a company that has been loss-making until now.

Don’t forget about cookies

While the ingenious combination of language models and advertising is still a question for the future, marketers and publishers should not lose sight of some seemingly forgotten phenomena, even in 2026. Their industry will continue to be significantly affected by the issue of third-party cookies, which Google committed to phasing out in Chrome almost five years ago. In the spring of 2025, however, it ultimately backed down from its plan, stating that it would leave users with the existing option to access cookies in their privacy settings.

As a result, however, the entire market finds itself in a “strange hybrid state,” as was stated at the recent Adform summit. Some players are deploying new technologies, while others are trying to hold on to the old ones, even though their value is rapidly declining, practically overnight. However, a similar characteristic of the digital market may also be seen in the coming years in connection with the possible boom in artificial intelligence.

Source: mediaguru.cz

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers.

The prima+ streaming platform almost doubled its number of views last year . According to an official statement by the operating company FTV Prima, it recorded over 200 million video views in 2025, compared to 113 million in 2024. The most watched programme last year across all tariffs was Zrádci. In second place in terms of number of users was the new series of Ano, šéfe! and in third place was Farma Vojty Kotka. The most successful films of last year across all tariffs on this platform were the Czech films Kouzlo derby, Holka od vedle and Zápisník alkoholičky.

The Prima Group achieved an overall daily share of 26.78% (15 ) and 24.98% (18–69) in linear TV broadcasting in 2025. The share in prime time last year was 26.05% (15+) and 24.65% (18–69). The best months of 2025 for the Prima Group were October and April. Throughout the year, the most popular programmes among viewers in CS 15 were new in-house productions such as Polabí, Mladá krev, Kamarádi and Farma Vojty Kotka.

CNN Prima News recorded the highest growth among Prima Group stations and on the television market as a whole last year. It achieved an all-day share of 2.60% (15 ), which represented an increase of 0.64 pb compared to 2024. The most successful month was October, the election month, with a share of 3.40%. Prima Krimi also grew. More here.

Source: mediaguru.cz

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

Czech Television remained the most watched TV group in the universal audience group over 15 last year. It recorded a share of 29.29%, but this was down by more than one percentage point year-on-year. In prime time 15 and in all other crucial audience groups 15-54 and 18-69, TV Nova defended its lead in both day and evening viewing. This is according to official ATO-Nielsen viewership data.

At the same time,the Nova group improved the most of all TV players in 2025. It increased its share in all key target groups across all day and prime-time. It posted the highest increases in its primary 15-54 group, both in primetime and throughout the day.

The Prima Group was able to improve its share in the wider over-15 audience group in the evening last year. In its main audience group 18-69, it defended its result from the previous year in the evening, but fell behind by 0.3 percentage points in the full day. Overall, it was the third strongest TV group.

Televize Seznam continued its growth in 2025. It did well in both daytime and prime time. It had already reached 2.16% in its crucial 18-69 group.

Atmedia also improved its performance in all-day broadcasting last year. The Óčko group also increased it slightly.

The TV Barrandov group confirmed its better result in the 15-54 audience group last year.

CNN Prima News’ Jumper of the Year

Of the individual stations, CNN Prima News had the highest year-over-year increase. Its share increased by 0.64 percentage points to 2.6% in audience group 15 . Interest in national news was reflected in the growth of news station ČT24, which increased its share by 0.49 percentage points to 4.62% in 2025. The third channel with the highest year-on-year growth was the main channel TV Nova. It improved by 0.4 percentage points to 18.03%. The top 5 highest growing channels are also Prima Krimi and Televize Seznam.

TOP 5 stations with the highest growth in 2025 (CS 15 )

CNN Prima News: 0.64 pp. to 2.60%
ČT24: 0.49 pp. to 4.62%
Nova: 0.44 pp. to 18.04 %
Prima Krimi: 0,40 pp. to 4,41 %
Televize Seznam: 0.39 pp. to 2.05 %

However, the top three domestic TV stations have not changed in 2025. The number one channel is the main channel TV Nova, ahead of the main channel ČT1 and the main channel TV Prima. The growth in share earned the new Prima Krimi channel, which last year leapfrogged ČT2, into the top five.

Source: mediaguru.cz

We are many times ahead of Northern Europe in terms of television viewing

New unified TV currency will increase overall viewership

Thousands of files on one server

He faces imprisonment

A bet on suspense

Exotic destinations are popular

More than just a bubble

A new era of personalised advertising?

Don’t forget about cookies

CNN Prima News’ Jumper of the Year