The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study. The conference will be held under the auspices of the newly created ScreenVoice TALKS brand. This new umbrella for AKTV’s conference activities further develops the ScreenVoice brand, which brings marketers, advertising agencies and commissioners regular inspiration from the world of (not only) television, TV advertising and total video.

The Track the Success study originally originated in German-speaking countries and its DACH (Germany, Austria, Switzerland) version was presented at last year’s conference by representatives of Berlin-based agency eyesquare. The latter, in cooperation with the research departments of ACPV members, is also preparing the Czech version of the study so that the results are comparable. For example, we will learn how identical advertising is perceived on TV, BVOD, YouTube and Facebook.

“Television advertising is nowadays more and more often shrouded in various myths and prejudices and its benefits are often compared to video advertising in the online environment and social networks. The Track the Success study provides answers to the attention and perception of video advertising in different environments. Testing is conducted on Czech ads, with Czech content, in real homes on their own devices. It’s very sophisticated research that will give advertisers conclusive answers,”

says Jan Vlček, President of AKTV and CEO of TV Nova.

Matt Hill, Director of research and planning at UK-based Thinkbox, will introduce the topic of attention at the conference. His presentation “Giving attention a little attention” will show why attention in advertising is so important, how to attract it, retain it and last but not least how to measure it. The final speaker will be economist, IPA and WARC Effectiveness Awards judge and WARC and Marketing Week columnist Dr Grace Kite. Her specialisation is marketing effectiveness and her presentation will outline the benefits of TV advertising for online brands, whose presence on TV screens is increasing year on year.

The conference will once again be held in celebration of World Television Day, which falls on 21 November each year. The different editions are dedicated to the unique characteristics of the TV medium, in past years promoting its credibility, quality, diversity or usefulness, for example. This year’s theme then will be (not surprisingly) “attention”. More information is available on the AKTV website at AKTV.cz/world_TV_day.

Full conference information can be found on the ScreenVoice.cz/TALKS website.



The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

The finalists are (in alphabetical order):

Best use of HbbTV for advertising-based solutions

  • Digital TV Group (DTG): Industry collaboration to explore “Targeted Substitution of Broadcast Ads Using HbbTV” (UK)
  • Digitiwise: Interactive Game HbbTV App (Turkey)
  • Fincons Group and Mediaset: HbbTV-TA (Italy)
  • Kineton: KARP – Kineton Announcement Real-time Platform (Italy and USA)
  • TV Nova: MAX REACH (Czech Republic)

Best tool or product for HbbTV service development or delivery

  • Fincons Group: TVium (Europe)
  • Kineton: Antares (Italy)
  • Sofia Digital: Sofia Backstage(R) App Editor (for international markets, initially for Finland)
  • TV Nova and CRA: HbbTV Manager (Czech Republic)

Best technology innovation in an HbbTV product or service

  • ARTE: ARTE App (Europe and worldwide, depending on rights)
  • Ocean Blue Software: The Open Red Button Project (all)
  • TV Nova: Breaking News bar and HbbTV News Live stream (Czech Republic)
  • ZDF: ZDFmediathek Highlight-Player (Germany)

Best interoperability and conformance tool

  • Kineton: KineMediaCert (any HbbTV country)

Best marketing or promotion of an HbbTV-based service

  • Cellnex in representation of LOVEStv: LOVEStv (Spain)
  • Digitiwise: Interactive and Targeted Addressable TV Advertising (Turkey)
  • Mostaza Television: Interactive Games (Spain)
  • TV Nova: Voyo (SVOD service) in HbbTV (Czech Republic)

There is also an award for the “Best individual contribution to the HbbTV Association” and the judges’ award “HbbTV newcomer of the year”.

“We are excited about the strong interest in this year’s HbbTV Awards and the top-level market players competing for the connected TV industry’s most prestigious recognition. The wide scope of applications, services and tools submitted by the contenders reflect the key role the HbbTV specifications play for broadcasters, platform operators and service providers to benefit from the growth opportunities in TV and streaming,”

said Vincent Grivet, Chairman of the HbbTV Association.

The shortlists of finalists will be put forward to an independent jury of industry experts selecting the winners. Details about the jury members can be found here.

The prizes will be awarded at a prestigious ceremony on November 9, 2022. The event forms part of the 10th HbbTV Symposium and Awards, jointly hosted by the HbbTV Association and the Czech Association of Commercial Television on November 9-10, 2022 in Prague. All finalists are invited to attend the awards ceremony.

Details on the HbbTV Symposium and Awards 2022, the conference programme, speakers, sponsors, media partners, event location and recommended hotels can be found at www.hbbtv.org/10th-hbbtv-symposium-and-awards-2022/.

About the HbbTV Association

Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative founded in 2010 developing a specification enabling the delivery of advanced and interactive TV and entertainment services to consumers through a combined use of both broadcast and broadband networks. The HbbTV specification is developed by industry leaders to improve the video experience of consumers on connected TV sets, set-top boxes and multiscreen devices. The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services.

HbbTV is organised as a non-profit association registered in Switzerland and has around 80 members which include all global TV manufacturers, the large European broadcasters and TV platforms as well as a vast array of global technology and chipset vendors. More information: www.hbbtv.org

Contact HbbTV Association:

Angelo Pettazzi

Chair HbbTV Marketing and Education Working Group (MEWG)

email: angelo.pettazzi@kineton.it

Tel.: +39 335.7614.596

Press Contact:

Thomas Fuchs

Fuchs Media Consult GmbH

email: tfuchs@fuchsmc.com

Tel: +49 171 4483 168

About the Czech Association of Commercial Television

The Czech Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks. More information: www.aktv.cz

Contact Czech Association of Commercial Television:

Marie Fianová

AKTV Secretary

email marie.fianova@aktv.cz

Tel: +420 724 442 935