WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

We used to joke about the potential of TV advertising – then it evolved Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven ...
Read more

ADVERTISERS ‘CAUGHT BY SURPRISE’ BY SEPTEMBER TV AD MARKET SURGE

The TV ad market is surging in September as strong demand and shorter booking deadlines are set to push revenues up by as much as 25% compared with the same month a year ago and about 20% compared with pre-pandemic levels in 2019. Industry sources told Campaign that Channel 4 ...
Read more

TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO

TV Nova showed its redesigned news studio. Logos of news programmes and their graphics are changing. TV Nova showed visualisations of a new design of its news studio. Nova intends to use it for its news and journalistic programming and selected sports events. It will start broadcasting from the redesigned ...
Read more

WHAT’S THE POST-COVID FUTURE OF TV?

If you spent a good chunk of the pandemic watching TV, you weren’t alone. TV viewership saw huge jumps, with daytime viewing hitting levels previously only seen on the weekend. And alongside those viewership changes were changes in production. After everything the industry has gone through in the last year, ...
Read more

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn ...
Read more

IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it. Accustomed to impression-based measurement and data-driven insights, DTCs came to TV with high ...
Read more

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure ...
Read more

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position ...
Read more

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

Narrowing the Gap Between Cinemas and Sofas The desire to watch new theatrical movies at home is not new; it’s something consumers have wanted for a long time. Until now, studio experiments with “day-and-date” simultaneous releases in cinemas and at home were stymied by theater owners.  But the intertwined impact ...
Read more

NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV

The Council for Radio and Television Broadcasting (RRTV) granted TV Nova a licence for its Nova Lady programme for terrestrial and internet broadcasting. The Council for Radio and Television Broadcasting granted TV Nova two licences to operate the Nova Lady female-focused channel. They include licences for terrestrial broadcasting and broadcasting ...
Read more