TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS

Just Eat, Peloton and Vinted tap into new consumer habits while sporting events bolster TV adspend. TV advertising will remain strong this year, with the rebound in spend experienced during 2021 forecast to continue, due to a change in consumer habits, according to Enders Analysis data. TV adspend, including video ...
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DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past. In late 2019, Disney+ and Apple TV launched -- followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into ...
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MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL

Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021. Ongoing efforts to impose a charge on online content, boosting the offering of content on ...
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SURVIVOR WILL START ON TV NOVA ON 11 JANUARY, ON VOYO THE DAY BEFORE

TV Nova will launch the Czech-and-Slovak version of the Survivor reality show on Tuesday, 11 January 2022 at 8 pm. The day before, on 10 January, the first episode will be shown on Voyo. The competition will feature celebrities. TV Nova will launch the Czech-and-Slovak version of Survivor on Tuesday, ...
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UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL

The time spent with TV screens on Christmas Eve is growing up to more than six hours a day. 8.7 million Czechs switch on their TV at least once during the Christmas holidays. On average, they spend watching TV over 5.5 hours a day. “This year will most likely be ...
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MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza. The coronavirus pandemic and its associated lockdowns have taught Czechs to use streaming services. There were 1.3 million people over the age of 16 watching paid services like ...
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CHRISTMAS AND TV: WHAT YOU NEED TO KNOW

Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment. But what exactly does Christmas mean to TV – and what does TV mean to Christmas? You might not be asking these questions, but we have answers nonetheless… Do we watch more ...
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LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise.At the same time, sports ...
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WHICH MEDIUM WAS THE BIG WINNER IN 2021?

Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions. The ad agency exec Larissa Vince, CEO TBWA\London "I've been rather loving the high impact return of ...
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MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER

In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year. This November, the monitored volume of ad investments in the media remains above the level of the same month last year. As the AdIntel data provided by Nielsen Admosphere ...
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