TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME

Just in case we needed more evidence of the central role that advanced TV is already beginning to play in the media ecosystem, this week’s announcement of the re-merger of CBS and Viacom underscored it, big-time. In years past, the news would have been totally dominated by the traditional measures ...
Read more

ADDRESSABLE TV AD VIEWERS ARE MORE ENGAGED

The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers. A white paper, AdSmart: Five Years and Forward, pulls together insights collated from five years of learnings into the ...
Read more

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out. That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the ...
Read more

EGTA’S CEO SURVEY – A TV AND RADIO ADVERTISING INDUSTRY IN TRANSFORMATION

Results of an exclusive egta survey confirm top management's expectations for the industry. Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next ...
Read more

TRADITIONAL TV IS NOT DEAD

Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video Ascendance Research uncovers surprising trends for the future of cord-cutting, SVOD and esports Manatt, Phelps & Phillips, LLP, a multidisciplinary, integrated professional services firm, and digital media consulting company, Vorhaus Advisors, today released their inaugural ...
Read more

AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE

As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies ...
Read more

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was ...
Read more

WHY IT’S TIME TO RE-EVALUATE TV PLANNING

As BARB releases its latest Viewing Report, Wavemaker's Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television The media industry is in search of the Holy Grail: a single-source measurement of TV viewing across all screens and channels. In 2018, we got one step ...
Read more

TV ADS STILL MORE RELEVANT TO CONSUMERS THAN STREAMING VIDEO ADS

What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV. According to a survey conducted by Adobe in February 2019, 49% of US ...
Read more

TWEETING WHILE VIEWING DOESN’T DIMINISH TV ADVERTISING’S REACH AND OFTEN LEADS TO SHOPPING

People watching "social shows" like "Dancing with the Stars" or "The Bachelor" on television and simultaneously sharing their views on Twitter are more likely to be committed to the program and shop online, according to new research from Indiana University's Kelley School of Business. Marketers have feared that social media ...
Read more
Loading...