WORLD TELEVISION DAY CELEBRATES A TRUTH THAT HOLDS AROUND THE GLOBE: TV MAKES A DIFFERENCE

Brussels TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated ...
Read more

HOW SCALE-UP DIGITAL BRANDS CAN USE TV ADVERTISING

JOSH CLARRICOATS, MANAGING PARTNER AT HELL YEAH During the first coronavirus lockdown, the consumption of television and online streaming content soared. According to Ofcom’s Media Nations 2020 report, published in August, people in the UK spent 40% of their day on average watching TV and online video content during the ...
Read more

WHAT IS THE FUTURE OF TELEVISION ADVERTISING?

As the screen-watching landscape continues to change and viewing habits switch, can television - and therefore television advertising - hold its own? The Moon Unit examine the future of 'the hearth of the 20th century'. Television is finally on its way out, and television advertising along with it. Or so ...
Read more

ASA DATA REVEALS UNPRECEDENTED LOCKDOWN BOOST TO TV AD EXPOSURE

A lockdown fuelled television boom has brought an unprecedented boost to TV ad exposure according to the Advertising Standards Authority (ASA). The regulators figures – sourced from the Broadcasters Audience Research Board (BARB) – reflect the rapid evolution of advertising and advertisers to respond to our needs and wants in ...
Read more

TV PERCEPTIONS SHIFTING, BUT VIEWERS TRUST BROADCASTERS MORE THAN STREAMING

A new report has found that most viewers believe their perception of what TV is has shifted over the past five years amid the march of digital, but ads from broadcasters are still more trusted than their streaming equivalents. Thinking Inside the Box was commissioned by addressable TV finder Finecast, ...
Read more

SIGNALLING SUCCESS: HOW ADVERTISING ON TV SIGNALS A BRAND’S SUPERIORITY

• Major new study reveals that media channels differ widely in their ability to communicate vital brand signals• TV consistently delivered the strongest signals across all categories and audiences• Social media and video sharing sites performed significantly below average• Advertising on TV will deliver double the perceived level of quality ...
Read more

RITSON: DON’T STOP CAMPAIGNS IN RECESSION, YOU WILL INCREASE MARKET SHARE

It is advisable to retain communication activity, especially in a recession, as it is important for a brand’s market share. This is a message conveyed to marketers by Mark Ritson. Nobody is able to predict now when the current recession relating to the Covid-19 pandemic will come to an end ...
Read more

WHAT THE AD WORLD NEEDS NOW, EFFECTV SAYS, IS COMBINED DIGITAL/TV LOVE

Comcast's ad sales division, Effectv, introduces a new appeal to the advertising community this week. If any of your campaigns solely use commercials on YouTube, Facebook or other social media, they'll be more impactful when you distribute them on television services, as well. That's the big takeaway of "Digital Loves ...
Read more

ADVERTISERS TAKE MAJOR STEP TOWARDS ‘HOLY GRAIL’ OF CROSS-MEDIA MEASUREMENT

A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said. Accurate cross-media measurement has been a long-standing challenge within the industry, and the ...
Read more

MEDIA ADVERTISING INCREASED YEAR-ON-YEAR IN JULY

This year’s TV advertising growth remains at 4% as in mid-year. Other media types are falling. Lidl was the largest advertiser in July. At the same time, it started constructing a new store in Uničov in the Šumperská street in summer. Its opening is expected in the first half of ...
Read more