DISCUSSION TO REGULATION OF ADVERTISING FOR NICOTINE SACHETS
10. 1. 2023

he Chamber of Deputies of the Parliament of the Czech Republic has proposed an amendment to the Act on Advertising Regulation to regulate the advertising of nicotine sachets.

CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
9. 1. 2023

Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.

NEW EU GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
28. 12. 2022

The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.

VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT
15. 12. 2022

Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0

CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION
14. 12. 2022

The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
5. 12. 2022

The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.

UNRIVALLED PARAMETERS OF TV ADVERTISING: IT GENERATES THE MOST ATTENTION, HAS THE BEST MEMORABILITY AND IMPACT
1. 12. 2022

ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.

TV AROUND THE WORLD CELEBRATES THE POWER OF ATTENTION
20. 11. 2022

TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds.

AXOCOM: VIDEO PIRACY IN THE CZECH REPUBLIC INCREASED BY 160 PERCENT THIS YEAR
14. 11. 2022

Illegal downloading of video content in the Czech Republic has increased 160 percent year-on-year this year, according to Axocom.

ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
12. 11. 2022

This year is likely to be another growth year for the country's biggest commercial broadcaster, but there are a number of uncertainties on the horizon: rising production costs for series, a looming recession and the unpredictable development of the war in Ukraine. What are the tasks, that will be Nova facing this year? Read interview with Jan Vlček, TV Nova CEO.

NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
9. 11. 2022

Television groups Nova, Prima and Óčko, through AKTV, entered into a cooperation agreement with I&Q Group, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement regulates the conditions for the application of automatic filters in content search and upload.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.

AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
20. 10. 2022

The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.

NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED
12. 10. 2022

The HbbTV Association is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES
29. 9. 2022

Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

APA, ASAF, TELEVISION NOVA AND PRIMA CONCLUDED A MEMORANDUM
23. 9. 2022

Representatives of the APA, ASAF, TV Nova and FTV Prima signed a Memorandum on further joint action following the implementation of the European Audiovisual Services Directive.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL
22. 9. 2022

Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference.

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS
20. 9. 2022

All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

WHAT DOES THE RISE IN ENERGY PRICES MEAN FOR THE BROADCAST INDUSTRY?
19. 9. 2022

TVBEurope speaks to a number of vendors to find out how they are preparing for the price rises, and what impact they think it will have on the broadcast industry as a whole.

WHY ADVERTISING ON TV IS STILL THE BEST WAY TO BUILD A BRAND
19. 9. 2022

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
13. 9. 2022

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022
31. 8. 2022

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022

New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS
26. 8. 2022

Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.