AKTV Positions

As the Association of Commercial Television (AKTV), we understand that the European Commission’s objective in presenting this proposal is to ensure that media service providers are able to provide their services freely and independently in an open and transparent market, a market that allows for a plurality of media actors and opinions, and we are aware that independent media services play a unique role in the internal market. Although we believe that there is no need for further regulation for broadcasters, and we have already pointed out that we would prefer deregulation, if there is a consensus in the European area that regulation should be adopted, what we need to address in particular are the practical implications for broadcasters.

With regard to the ongoing negotiations on the proposal for a regulation of the European Parliament and of the Council on transparency and targeting of political advertising, we consider it necessary to emphasise at the outset that the problems of the internal market relating to political advertising concern only the online environment, and our opinions, which we set out below, follow from this real situation.