The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
AKTV actively participates in the preparation of national and European legislation related to commercial television broadcasting, personal data protection, journalistic work or commercial communications. It is a partner for public authorities, EU institutions and other stakeholders. One of AKTV´s main activities is to protect the copyright of its members and to fight against internet piracy.
In addition, AKTV is also active in promoting television as an advertising medium. To communicate with advertisers and media agencies, it runs the information website ScreenVoice.cz and regularly organises industry conferences.
Membership is open to terrestrial television broadcasters with a territorial coverage of the whole of the Czech Republic who have commenced broadcasting at least two years before the application is submitted. The full terms and conditions of membership are set out in the AKTV Articles of the Association.
TV RATING
TV LEADS THE MEDIA MARKET
![Datový zdroj 1](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-1.png)
Offers unrivalled
reach across target
groups
![Datový zdroj 2](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-2.png)
Can genarate
quick response
![Datový zdroj 3](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-3.png)
Ensures a high return
on investment
![Datový zdroj 4](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-4.png)
Delivers top quality
video content
![Datový zdroj 5](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-5.png)
Tv is a key to
the long-term
success of the brand
![Datový zdroj 6](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-6.png)
TV is trusthworthy
![Datový zdroj 7](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-7.png)
TV creates
strong emotions
![Datový zdroj 8](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-8.png)
TV provides a safe
environment for
brand comunication
![Datový zdroj 9](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-9.png)
TV inspires and
keeps up with
the digital age
![Datový zdroj 10](https://www.aktv.cz/wp-content/uploads/2023/05/Datovy-zdroj-10.png)
TV covers all
topics and genres
HISTORY OF TELEVISION BROADCASTING IN THE CZECH REPUBLIC
![](https://www.aktv.cz/wp-content/uploads/2023/07/aktv_web-historie_grafika_en.jpg)
WORLD TELEVISION DAY
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:
2022: ATTENTION
2021: TV EVERYTIME, EVERYWHERE
2020: TV MAKES DIFFERENCE
NEWS
This overview from Kupi should give you a comprehensive picture of the most popular streaming services available in the Czech Republic
In the younger viewer categories 15-54 and 18-69 in the evening time slot, Nova was the strongest group for the first half of this year. In prime time 15+, Czech Television remained narrowly first.
Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories.
PARTNERS AND COOPERATION
![hp](https://www.aktv.cz/wp-content/uploads/2023/05/hp.png)
![egta](https://www.aktv.cz/wp-content/uploads/2022/02/egta.png)
![act](https://www.aktv.cz/wp-content/uploads/2022/02/act.png)
![ATVS ATVS](https://www.aktv.cz/wp-content/uploads/2022/05/atvs-logo.jpg)
![global_tv_group](https://www.aktv.cz/wp-content/uploads/2022/02/global_tv_group.png)
AKTV is participating in the Cultural and Creative Industries Mapping project on behalf of the TV and Radio sector from February 2024 to May 2025. The aim of the project is to identify the economic contribution of this sector in the Czech Republic. The project is funded by a grant from the Ministry of Culture of the Czech Republic.
![EU_POS](https://www.aktv.cz/wp-content/uploads/2024/05/EU_POS.jpg)
![NPO](https://www.aktv.cz/wp-content/uploads/2024/05/NPO-e1716237965124.png)
![ministerstvo-kultury](https://www.aktv.cz/wp-content/uploads/2024/05/ministerstvo-kultury-e1716237948323.jpg)
![screenvoice logo_modrý](https://www.aktv.cz/wp-content/uploads/2023/06/screenvoice-logo_modry.png)
The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.