The Samsung Ads Europe study found that more than half (56%) of adults in the EU are willing to watch TV commercials, and the data showed that smart TV owners in those countries have a more positive attitude towards TV commercials than other devices. At least twice as often, they consider them to be better, more entertaining, and more engaging than ads on other devices in the home.

TV companies around the world celebrate World Television Day on 21 November.

The TV Key Facts report assembles trends, research and data to provide a local and global view of the future of the media and advertising industry.

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

O televizní reklamu je v druhé polovině roku vysoký zájem, potvrzuje generální ředitel televizní skupiny Nova Jan Vlček.

In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences behind retail stock investing.