COMMERCIAL TVs AIRED 25 HOURS OF EDUCATIONAL SPOTS FOR FREE

Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided the Ministry with ad space for free.

TV BRINGS THE BEST RETURN ON INVESTMENT

The Finnish study proves that Total TV has the best total performance and is the best media channel to drive incremental sales over a long period. Each euro invested in Total TV generates 17 euros of total turnover

IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND

In a recession, brands go bankrupt and disappear. Other brands, run by poorly trained marketers or those without the support of their executive board will cut their advertising spend. Those marketers that maintain their spend or even increase it will survive the tough times a little better and then grab huge increases in market share when the recession ends.

THE VALUE OF TV IN THE TIME OF CORONAVIRUS

TV is and always has been a social glue. It brings us together. It comforts and connects. It also lets us escape. It is a faint professional silver lining at the moment.

TV RATING HAS INCREASED BY 45 MINUTES PER DAY

Since 10 March when the Government prohibited all cultural, sports and social events attended by more than 100 people due to the coronavirus pandemic and declared that schools would be closed starting from the following day, the Czech data has shown a rapid growth in daily TV rating.

WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

More information

News

PAUSE BUTTON ADVERTISING

In today’s advertising ecosystem, brands need to communicate with their clients in a creative, meaningful way and in a non-intrusive, safe environment. TV is the perfect destination. Belgian sales house SBS was the worldwide pioneer of an original format to reach viewers in exactly that way: Pause Button advertising. The ...
Read more

AUDIENCES ARE TURNING TO TV IN THIS CRISIS. HOW ARE BROADCASTERS AND BRANDS SHOWING THEIR SUPPORT?

Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown. The lockdown has shown that, far from being redundant, traditional media – and especially television – plays an essential role in reassuring people in times of ...
Read more

COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE

Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of ...
Read more