ABOUT US
The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks.
The Association of Commercial Television:
Initiates the making of laws relevant for commercial television broadcasting and in this respect is a partner and a consultation hub in relation to government authorities.
Actively oversees the observance of copyrights that apply to television broadcasters.
Defends and promotes the shared interests of its members in the fields of commercial television broadcasting, protection of personal data and self-regulation with regard to commercial messages.
Participates actively in setting up an operational self-regulatory or co-regulatory system in the key areas that influence television broadcasting on the territory of the Czech Republic and the European Union.
Educates, develops and cultivates the Czech television market through research and shared communication activities.
MEMBERS
TV LEADS THE MEDIA MARKET
- Offers unrivalled reach across target groups
- Can generate a quick response
- Ensures a high return on investment
- Delivers top quality video content
- TV is a key to the long-term success of the brand
- TV is trustworthy
- TV creates strong emotions
- TV provides a safe environment for brand communication
- TV inspires and keeps up with the digital age
- TV covers all topics and genres
TV RATING
CZECH LEGISLATIVE
- 1/1993 Sb., Ústava České republiky
- 2/1993 Sb., Listina základních práv a svobod
- Úmluva o ochraně lidských práv a základních svobod
- Zákon č. 231/2001 Sb., o provozování rozhlasového a televizního vysílání
- Zákon č. 132/2010 Sb., o audiovizuálních mediálních službách na vyžádání
- Zákon č. 40/1995 Sb., o regulaci reklamy
- A další
EU LEGISLATIVE
THE WORLD TV DAY
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:
- 2021: TV EVERYTIME, EVERYWHERE
- 2020: TV MAKES DIFFERNECE
- 2019: DIVERSITY
NEWS
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical ... Continue reading
Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.
Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director ... Continue reading
All monitored media types showed year-on-year growth in monitored media investment in this year’s eighth month. To date, advertising investment in media is up 12 per cent on last year. In the first eight months of this year, monitored advertising investment in media has increased by 12 per cent year-on-year. Television is the strongest by ... Continue reading
SCREENVOICE
The ScreenVoice brand and its webiste was launched in 2021 as a response to the dynamic evolution of the world of television, video and advertising. Brand aim is to shield the activities of AKTV towards professionals working in media, advertising and marketing, as well as to the public interested in this topics.
DID YOU KNOW
