In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and 59 minutes). From January to December, the average time spent watching TV increased by 43 minutes (to 4 hours and 47 minutes).

How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. Based on the Nielsen Admosphere data.

In 2020, television cemented its role as the arbiter of the national mood. Will that mood turn to hope in 2021?It’s impossible to look forward at the state of the media and entertainment media industry without taking a glance backward at the past year. It’s been a year of stops, starts, overhauls and renovations. But also hope.

Advertising giant GroupM in newly published research about the state of the advertising market in 2020 in USA and Great Britain: The figures are surprisingly good given that the advertising industry more or less shut down in March, with commercials production more or less halted as the pandemic took hold and returning to almost normal in September and October with tech firms leading the charge.

The Covid-19 pandemic confirmed the role of TV as a significant source of information and entertainment. In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997. The daily ATS in the TG15+ accounted for 4 hours and 18 minutes (35 minutes more compared to the average values for the same month in the last three years).