TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR

In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and 59 minutes). From January to December, the average time spent watching TV increased by 43 minutes (to 4 hours and 47 minutes).

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

TV DELIVERED COMPARABLE GRPS LAST YEAR

Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. Based on the Nielsen Admosphere data.

WHAT WILL TV LOOK LIKE IN 2021?

In 2020, television cemented its role as the arbiter of the national mood. Will that mood turn to hope in 2021?It’s impossible to look forward at the state of the media and entertainment media industry without taking a glance backward at the past year. It’s been a year of stops, starts, overhauls and renovations. But also hope.

ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020 IN USA AND GREAT BRITAIN

Advertising giant GroupM in newly published research about the state of the advertising market in 2020 in USA and Great Britain: The figures are surprisingly good given that the advertising industry more or less shut down in March, with commercials production more or less halted as the pandemic took hold and returning to almost normal in September and October with tech firms leading the charge.

RECORD TV RATING IN OCTOBER

The Covid-19 pandemic confirmed the role of TV as a significant source of information and entertainment. In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997. The daily ATS in the TG15+ accounted for 4 hours and 18 minutes (35 minutes more compared to the average values for the same month in the last three years).

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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News

LINEAR TELEVISION IS HERE TO STAY. WHERE IS ANOTHER STORY.

When we talk about the potential demise of traditional linear TV, we’re talking about the potential demise of cable and broadcast delivery of linear TV, not linear TV itself. That’s an important distinction as, like the difference between “OTT” and “CTV”, it clouds up discussions about the future of TV ...
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THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It ...
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TV ADVERTISERS MUST STOP IGNORING MID-FUNNEL MEASUREMENT: IT’S WHERE THE ACTION IS

If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Short of implanting a chip in their brain (which would be beyond creepy and, naturally, Elon Musk is apparently working on it), the next best thing is ...
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