WORLD TELEVISION DAY CELEBRATES TELEVISION EVERYDAY, EVERYWHERE

TV companies around the world celebrate World Television Day on 21 November.

DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

O televizní reklamu je v druhé polovině roku vysoký zájem, potvrzuje generální ředitel televizní skupiny Nova Jan Vlček.

TV ADS INSPIRE INVESTMENT INTEREST

In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences behind retail stock investing.

LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

Linear television consumption and daily intervention have fallen from record levels during the pandemic, but remain above pre-covid levels. Linear content is still essential, but investments do not reflect this trend.

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

According to Nielsen Admosphere's AdIntel monitoring, the volume of television advertising reached its highest level in May. The initial caution of clients is disappearing and the television advertising fall could be strong, suggest estimates of developments in the television market.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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ATO: ALMOST SEVEN MILLION CZECHS WATCH TELEVISION DAILY

On the occasion of World Television Day, ATO has published key trends in how people watch TV in the Czech Republic. The television viewership curve over the last ten years shows an increase in the last two so-called covid years, when TV was the most sought-after source of information and ...
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AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY

AKTV joined in the commemoration of World Television Day with a special spot. Television companies around the world celebrate World Television Day on 21 November. As part of an annual UN initiative, a 30-second spot commemorating the day was broadcasted and shared globally this year. Commercial television groups Nova, Prima ...
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WORLD TELEVISION DAY CELEBRATES TELEVISION EVERYDAY, EVERYWHERE

TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to ...
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