The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

"Every single person uses media differently," says Cohen. "But, between the amount of time consumers spend with television, television's broad reach and brand-safe and fraud-free premium environment, and the impact of TV creative on the big screen where most people watch, TV does unparalleled things for businesses of all sizes."

A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're in danger of missing out on the most important aspect of the auto buyer's purchase journey.

In 2019, CZK 119.5 billion were invested in advertising in the Czech Republic. This is an expert estimate of net marketing spend based on a research conducted among advertisers by AKA in cooperation with Nielsen Admosphere last March. It is 5% more than last year. With a significant lead, TV keeps its position of the most powerful local media type.

2020 is certainly a good moment to reflect. And why not reflect on some of the myriad myths about TV and TV advertising that still swirl about in industry discourse? Here is a handy guide of what to say when people accidentally regurgitate nonsense about TV.

Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019 (Television is back on the offensive; It’s not a question of if you follow the 60:40 rule, just how you implement it; Addressable TV is coming fast, complementing rather than replacing ‘national’ ads; Unification of broadcast and digital is everything; TV is an activation medium, which makes it a uniquely full-funnel offering; The real magic is data-driven, audience-based buying; Agencies do have a future)