MEDIA ADVERTISING INCREASED YEAR-ON-YEAR IN JULY

After seven months of this year, only TV reports advertising growth of 4 % year-on-year in the Czech Republic. All other media types showed a year-on-year decline in July; specifically, radio decreased by 12%, press by 16% and outdoor advertising even by 27%. Advertising spend in the three media types represents less than half of what goes to TV advertising.

TV ADs STILL REIGNS SUPREME WHEN INFLUENCING BUYERS

The study was done by UK digital marketing platform Adzooma and interviewed 2000 participants on the value of TV advertising. Some 56 per cent of respondents agreed they were more likely to buy something as a result of seeing a TV commercial over any other type of marketing. According to the study, TV ads were in front of celebrity endorsements and online video adverts for effectiveness.

IN UNCERTAIN TIMES BE TV CERTAIN

Now, more than ever before, marketing budgets are under pressure and the battle for market share is hard fought. But the more things change the more they stay the same. When you invest in TV you know exactly what you will get – mass reach, attention, memorability and sales.

ADVERTISING OUT OF CV-19

What are the benefits, short and long term, of remaining on air during and out of CV-19? What considerations or adjustments that need to be made to brand advertising out of CV-19? What media channels to cut and what media channels to keep out of CV-19? Find the answers in the article.

COMMERCIAL TVs AIRED 25 HOURS OF EDUCATIONAL SPOTS FOR FREE

Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided the Ministry with ad space for free.

TV BRINGS THE BEST RETURN ON INVESTMENT

The Finnish study proves that Total TV has the best total performance and is the best media channel to drive incremental sales over a long period. Each euro invested in Total TV generates 17 euros of total turnover

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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ADVERTISERS TAKE MAJOR STEP TOWARDS ‘HOLY GRAIL’ OF CROSS-MEDIA MEASUREMENT

A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said. Accurate cross-media measurement has been a long-standing challenge within the industry, and the ...
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MEDIA ADVERTISING INCREASED YEAR-ON-YEAR IN JULY

This year’s TV advertising growth remains at 4% as in mid-year. Other media types are falling. Lidl was the largest advertiser in July. At the same time, it started constructing a new store in Uničov in the Šumperská street in summer. Its opening is expected in the first half of ...
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‘FOOLS ERRAND’ AND THE BILLION DOLLAR QUESTION: IS 1.7 SECONDS ENOUGH EXPOSURE FOR ADS TO WORK? NO, BUT IT’S BEYOND FACEBOOK

In numerous "advertising attention" studies now done across Facebook, YouTube, Instagram and TV in Australia and international markets, Professor Karen Nelson-Field has data which answers the critical question many marketers and media specialists are either still not asking or care for: How much time does an ad need in front ...
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