TV ADS INSPIRE INVESTMENT INTEREST

In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences behind retail stock investing.

LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

Linear television consumption and daily intervention have fallen from record levels during the pandemic, but remain above pre-covid levels. Linear content is still essential, but investments do not reflect this trend.

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

According to Nielsen Admosphere's AdIntel monitoring, the volume of television advertising reached its highest level in May. The initial caution of clients is disappearing and the television advertising fall could be strong, suggest estimates of developments in the television market.

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

The volume of television advertising on Czech tv screens increased by a quarter year-on-year in total (+ 25% compared to 05/2020, expressed in the number of delivered advertising GRPs). The data refers to the volume of GRP delivered through TV spots and sponsorship.

PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

Nicole A. Berbel, director of distribution at ProSiebenSat.1, said, that the actual way of watching television varies dramatically with age. "Nevertheless, the numbers show that in the target group of young people, 112 minutes fall on the TV screen, while watching on smartphones takes only about 50 minutes." Susanne Aigner of Discovery rejected that linear television and online services compete.

TV DRIVES BUSINESS OUTCOMES

Global TV Group brings the latest evidence about the effectiveness of television from around the world. The results of the research show how television proves itself in all markets for all customer goals and clearly shows how television supports business results and adds visible strength to marketing activities.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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News

WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

We used to joke about the potential of TV advertising – then it evolved Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven ...
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ADVERTISERS ‘CAUGHT BY SURPRISE’ BY SEPTEMBER TV AD MARKET SURGE

The TV ad market is surging in September as strong demand and shorter booking deadlines are set to push revenues up by as much as 25% compared with the same month a year ago and about 20% compared with pre-pandemic levels in 2019. Industry sources told Campaign that Channel 4 ...
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TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO

TV Nova showed its redesigned news studio. Logos of news programmes and their graphics are changing. TV Nova showed visualisations of a new design of its news studio. Nova intends to use it for its news and journalistic programming and selected sports events. It will start broadcasting from the redesigned ...
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