The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks.
The Association of Commercial Television:
Initiates the making of laws relevant for commercial television broadcasting and in this respect is a partner and a consultation hub in relation to government authorities.
Actively oversees the observance of copyrights that apply to television broadcasters.
Defends and promotes the shared interests of its members in the fields of commercial television broadcasting, protection of personal data and self-regulation with regard to commercial messages.
Participates actively in setting up an operational self-regulatory or co-regulatory system in the key areas that influence television broadcasting on the territory of the Czech Republic and the European Union.
Educates, develops and cultivates the Czech television market through research and shared communication activities.
TV LEADS THE MEDIA MARKET
- Offers unrivalled reach across target groups
- Can generate a quick response
- Ensures a high return on investment
- Delivers top quality video content
- TV is a key to the long-term success of the brand
- TV is trustworthy
- TV creates strong emotions
- TV provides a safe environment for brand communication
- TV inspires and keeps up with the digital age
- TV covers all topics and genres
- 1/1993 Sb., Ústava České republiky
- 2/1993 Sb., Listina základních práv a svobod
- Úmluva o ochraně lidských práv a základních svobod
- Zákon č. 231/2001 Sb., o provozování rozhlasového a televizního vysílání
- Zákon č. 132/2010 Sb., o audiovizuálních mediálních službách na vyžádání
- Zákon č. 40/1995 Sb., o regulaci reklamy
- A další
THE WORLD TV DAY
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:
he Chamber of Deputies of the Parliament of the Czech Republic has proposed an amendment to the Act on Advertising Regulation to regulate the advertising of nicotine sachets.
Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.
The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.
Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0
The ScreenVoice brand and its webiste was launched in 2021 as a response to the dynamic evolution of the world of television, video and advertising. Brand aim is to shield the activities of AKTV towards professionals working in media, advertising and marketing, as well as to the public interested in this topics.
DID YOU KNOW