WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

EXPERTS ON BRAND: YES, IT'S CRITICAL AND TV IS THE KEY

"Every single person uses media differently," says Cohen. "But, between the amount of time consumers spend with television, television's broad reach and brand-safe and fraud-free premium environment, and the impact of TV creative on the big screen where most people watch, TV does unparalleled things for businesses of all sizes."

WHY TV ADS IS STILL THE DRIVING FORCE BEHIND AUTO SALES

A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're in danger of missing out on the most important aspect of the auto buyer's purchase journey.

OVER CZK 119 BILLION SPENT ON MARKETING IN THE CZECH REPUBLIC LAST YEAR

In 2019, CZK 119.5 billion were invested in advertising in the Czech Republic. This is an expert estimate of net marketing spend based on a research conducted among advertisers by AKA in cooperation with Nielsen Admosphere last March. It is 5% more than last year. With a significant lead, TV keeps its position of the most powerful local media type.

TV MYTHS THAT NEED TO BE DEBUNKED

2020 is certainly a good moment to reflect. And why not reflect on some of the myriad myths about TV and TV advertising that still swirl about in industry discourse? Here is a handy guide of what to say when people accidentally regurgitate nonsense about TV.

FUTURE TV ADVERTISING GLOBAL

Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019 (Television is back on the offensive; It’s not a question of if you follow the 60:40 rule, just how you implement it; Addressable TV is coming fast, complementing rather than replacing ‘national’ ads; Unification of broadcast and digital is everything; TV is an activation medium, which makes it a uniquely full-funnel offering; The real magic is data-driven, audience-based buying; Agencies do have a future)

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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News

CZECHS SPEND MORE AND MORE DAILY TIME WITH MEDIA

The increase in time we dedicate to media relates to the expansion of electronic devices in population, shows Nielsen Admosphere’s data. The average daily time Czechs spend with media grew to 7 hours and 14 minutes last year, which is a 14-minute increase year-on-year. Total media time includes media multitasking ...
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TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT

Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of ...
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WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing ...
Read more