WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE

TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of the 23rd edition of this global celebration is Diversity. TV offers an unmatched variety of premium films and series, trustworthy news, informative documentaries, entertaining shows and more to viewers around the world – millions of stories, just waiting to be discovered, changing the viewers’ perception

INDEPENDENT ASSOCIATION OF TV BROADCASTERS IN SLOVAKIA

There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there will be various formal institutions representing both types of media. Commercial television stations decided to establish an independent Association of Television Broadcasters, whose founding members include Markíza-Slovakia, s.r.o., Mac TV, s.r.o. a C.E.N., s.r.o., similar to the Association of Commercial Television (AKTV) in the Czech Republic.

DON’T CHANGE THE CHANNEL: TV IS KEY TO REACH

TV is complicated these days. In just one household, a family could be watching live TV, streaming, watching downloads and checking out highlights online – all at the same time. They might be using a second screen to chat with friends, play games or send emails too. And of course, this might all be happening on different devices, inside the house and on the go.

TOO MANY CHOICES LEADS VIEWERS BACK TO TRADITIONAL TV

Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out. That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the golden age of TV led to 495 original scripted programs across various TV platforms in 2018, per AdAge, but all of these choices might be paralyzing viewers.

EGTA'S CEO SURVEY - ADVERTISING INDUSTRY IN TRANSFORMATION

Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by the Brussels-based trade association sheds light on the continued transformation the advertising industry is expecting.

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018, e. g. the amount of adspend now going to online video. When you compare this share of video adspend with the relative share of video ad viewing, everything gets weird. And eye-wateringly expensive. TV including BVOD accounts for 95% of video advertising time, according to analysis of industry data. Online video such as YouTube, Facebook and the long programmatic tail together account for 4%. Cinema is the remaining 1%. In other words, the average person watches 17 minutes of TV advertising a day (the 95%) and one minute of non-broadcaster online video advertising (the 4%). Yet AA/Warc figures show that £1.9bn was poured into that single minute a day and £5.1bn into the 17 minutes.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE

TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs ...
Read more

THE AGE OF SHOPPABLE TV ADS, ON A MASS SCALE, HAS ARRIVED

Advertisers — and NBC Universal parent Comcast — will no doubt rejoice. After testing shoppable ads starting back in May, in linear programming including “Today” (Walmart), the French Open (Lacoste), the Tour de France (Zwift) and “Songland” (Roli), NBCU is rolling out the QSR-driven format across its lifestyle and unscripted ...
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AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA

Television and radio broadcasters are planning collaboration on intersecting topics. There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there ...
Read more