The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
AKTV actively participates in the preparation of national and European legislation related to commercial television broadcasting, personal data protection, journalistic work or commercial communications. It is a partner for public authorities, EU institutions and other stakeholders. One of AKTV´s main activities is to protect the copyright of its members and to fight against internet piracy.
In addition, AKTV is also active in promoting television as an advertising medium. To communicate with advertisers and media agencies, it runs the information website ScreenVoice.cz and regularly organises industry conferences.
Membership is open to terrestrial television broadcasters with a territorial coverage of the whole of the Czech Republic who have commenced broadcasting at least two years before the application is submitted
The full terms and conditions of membership are set out in the AKTV Articles of the Association.
TV RATING
TV leads the Media Market
Offers unrivalled
reach across target
groups
Can genarate
quick response
Ensures a high return
on investment
Delivers top quality
video content
Tv is a key to
the long-term
success of the brand
TV is trusthworthy
TV creates
strong emotions
TV provides a safe
environment for
brand comunication
TV inspires and
keeps up with
the digital age
TV covers all
topics and genres
History of television broadcasting in the Czech Republic
Legislative
CZ
1/1993 Sb., Ústava České republiky
2/1993 Sb., Listina základních práv a svobod
Úmluva o ochraně lidských práv a základních svobod
Zákon č. 231/2001 Sb., o provozování
rozhlasového a televizního vysílání
Zákon č. 132/2010 Sb., o audiovizuálních mediálních službách na vyžádání
Zákon č. 40/1995 Sb., o regulaci reklamy
A další
EU
Audiovisual Media Service Directive (AVMSD)
Copyright directive
Digital Services Act (DSA)
A další
World Television Day
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:
2022: ATTENTION
2021: TV EVERYTIME, EVERYWHERE
2020: TV MAKES DIFFERENCE
Partners and Cooperation
News
The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
Local video platform Voyo will continue its set pace of investment in content production in the coming years. "The mathematics of the growth trajectory does not allow us to slow down," says CME deputy CEO Dusan Švalek.
The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.
