In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.
Omnicom Media’s pilot project in the Czech Republic measures viewers’ real-world attention to television and video advertising.
TV Nova's autumn schedule, launching the week of August 31, will feature the return of older episodes of "Ordinace v růžové zahradě" and new series "Boží plán" and "Muži v letu," reflecting audience preferences and aiming to enhance viewer engagement across linear TV and Oneplay.
Nova is preparing to launch an ad-supported subscription tier for its Oneplay video platform, which will include new advertising sales strategies and restrictions on ad-skipping. The full details will be revealed this autumn, amid rising competition for sports broadcasting rights.
Michal Reitler, Head of Development at TV Nova and Oneplay, in interview about autumn news and about how the TV audience has changed.
The Prima Group is set to expand its collaboration with Digital Broadcasting and plans to move most of its channels to its DVB-T2 multiplex 24 next year.
Lukáš Kubát has been at the helm of the second commercial TV since last autumn. He aims to reach one million subscribers on the Prima+.
Jan Maxa, Director of the Content and Production Division at the Prima Group, describes how he plans to integrate the development of programs for linear broadcasting with the prima+ platform.
The guest of the First League podcast was long-time media manager Kamil Houska.
The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which ... Continue reading
iNTERVIEW WITH Jan Maxa, head of the streaming platform prima+ about media market development as well as about the prima+ strategy.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
