The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year.
Česká televize defended its lead in the 15+ audience group in 2025. Nova won in prime time and in younger audience groups.
Political events and social developments were reflected in the growth of news TV stations' ratings last year.
Uncertainty about the impact of AI, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market.
The largest domestic TV stations have prepared special editions of their entertainment programs for the evening of the last day of 2025.
January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return.
ČT maintained the highest share of the television market among viewers aged 15+ in October. Nova won among viewers aged 15-54 and 18-69 and in prime time.
CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time.
In September, the Nova TV group recorded the highest audience shares in all critical audience groups.
Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.
Policie Modrava once again confirmed its strong position in the summer lineup and became the most watched show of this year's holidays.
With this fall's programming lineup, Prima wants to move toward more aspirational content. According to Marek Singer, they want to surprise viewers a little.
Commercial broadcasters strengthened their position year-on-year, especially the Nova group.
Czech TV maintained the highest share of all-day viewing in the 15+ age group in the 1st half of the year. However, Nova recorded the highest growth.
The streaming service prima+ is celebrating more than 2 years on the market and, according to Marek Singer, head of the Prima group, is in its "imaginary half-time."
April's broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories.
This spring the Association of Commercial Television celebrated its eighth year of operation. The association's anniversary is traditionally also associated with a change in the presidency.
The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year.
Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.
AKTV has entered into a new settlement agreement with the services Přehraj.to and Datoid to prevent the illegal sharing of its members protected works.
In the last few days and weeks, the most successful series were those that viewers already know well.
Czech TV channels had the highest share in the universal 15+ group in February. However, the Nova group is growing the most.
We want more content exclusively for streaming, announces Lenka Hornová, Head of Content at TV Prima, in an interview with mediar.cz
The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks.
