Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership.
Television broadcasts still account for the bulk of the time spent in front of the TV screen.
Czech Television’s channels recorded the highest share of the television market in the first half of 2026.
In April, Czech TV topped the ratings among viewers aged 15 and over, Nova retained first place among younger viewer groups in prime time.
Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.
In February, total television viewership rose by 10% year-on-year, with out-of-home viewing contributing 7% to this increase, averaging 17 minutes daily among viewers aged 15 and over, influenced significantly by the Winter Olympics.
Extended ATO measurement provided first data on how watching "outside the home" can increase the overall TV rating of a major sport event.
In January, Czech TV stations increased their share by 3 % year-on-year and improved the most of all TV groups in the overall results.
Czechs are among the nations that have long been avid television viewers. Television broadcasting maintains a strong reach, stable viewership.
The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year.
Česká televize defended its lead in the 15+ audience group in 2025. Nova won in prime time and in younger audience groups.
Political events and social developments were reflected in the growth of news TV stations' ratings last year.
On the Nova.cz website, the reality shows accounted for more than a third of all views last year. Of these, Love Island is the most watched.
Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience.
ČT maintained the highest share of the television market among viewers aged 15+ in October. Nova won among viewers aged 15-54 and 18-69 and in prime time.
The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and revenues from the sale of ad time.
In September, the Nova TV group recorded the highest audience shares in all critical audience groups.
Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.
The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which ... Continue reading
Policie Modrava once again confirmed its strong position in the summer lineup and became the most watched show of this year's holidays.
Commercial broadcasters strengthened their position year-on-year, especially the Nova group.
TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.
Czech TV maintained the highest share of all-day viewing in the 15+ age group in the 1st half of the year. However, Nova recorded the highest growth.
April's broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories.
