JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

The first month of the new year brought the highest share of viewership to Czech Television stations.

Czech Television stations achieved the highest share of all domestic TV groups in January 2024. Their cumulative share in the 15+ audience group was 31.20%. CT stations also had the highest share in prime time 15+. In both cases, their share decreased compared to January 2023.

The Prima group recorded the second best result in the 15+ audience group in all-day broadcasting and improved by 0.7 percentage points year-on-year.

The Nova group was again the strongest in the 15-54 and 18-69 audience categories in both all-day and prime time.

The two strongest commercial groups both improved year-on-year in prime time in the 15+ group in January. In the case of the Nova group, prime-time share also increased year-on-year in the 15-54 and 18-69 audience groups.

Last year's growth was followed up in the first month of the year by Atmedia and also by Television Seznam, while the share of the Barrandov group decreased.

Source: MediaGuru.cz

Source: mediaguru.cz