In March, the Nova group had the highest share in prime time. The Prima group improved year-on-year among the top three.
Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday.
The graphic concept of news reports and continuous broadcasting of CNN Prima News is one of the main factors that motivates viewers to watch the station, say Tomáš Vojáček and Petr Závorka.
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Marek Singer, CEO of Prima Group, evaluated the television market and its growth in the podcast První liga. According to him, last year was positive.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The programme pillars of the Prima Group's TV channels are well set and we will not change them, says new programme director Alex Ruzek.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.
