he Chamber of Deputies of the Parliament of the Czech Republic has proposed an amendment to the Act on Advertising Regulation to regulate the advertising of nicotine sachets.
Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.
Europe's population using illegal IPTV is increasing, costing the audiovisual sector billions of euros a year, a new report shows.
The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.
The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.
The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.
Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.
Do you know how today's TV drives brands?
Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.
The gross volume of advertising investment in the media was higher in the first nine months of this year than in the same period last year, according to the monitoring.