TV Nova is launching the educational project Kyber tabu (Cyber Taboo), which aims to increase media literacy, primarily in the field of online media and the Internet in general.
In March, the Nova group had the highest share in prime time. The Prima group improved year-on-year among the top three.
TV Nova will start offering to its business partners an advertising space in shows that have received international BAFTA albert certification.
Lucie Oravčíková has been in charge of Voyo and Nova’s other digital activities since 2018 and was the closest collaborator of Daniel Grunt, who is now her “double” boss: in addition to being CEO of all of Nova, she also retains her position as head of digital services for the CME group, which, in addition ... Continue reading
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Silvia Majeská, the programme director of Nova and Markíza, told in an interview what interests viewers in the Czech Republic and Slovakia and how she sees the future of Nova.
TV Nova's strategy is paid sports channels, free-to-air mode does not make economic sense for a sports station, says Didier Stoessel (CME) .
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
When TV Nova started broadcasting, its current programme director, Silvia Majeská, was only nine years old. In Slovakia, she had to wait two more years for the arrival of commercial television, but she already remembers the start of Markíza.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
