TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027
- Reklama na volně šířených kanálech Novy v roce 2027 zdraží o 12 %.
- Na placených kanálech skupiny vzrostou ceny reklamy o 5 až 10 %.
- Nova od listopadu omezí přeskakování reklam ve zpětném zhlédnutí IPTV.
- Nové produkty propojí lineární reklamu s Oneplay a nabídnou reklamní tarif.
The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.
In 2027, the NovaGroup will increase the price of television advertising on its free-to-air channels by a total of 12 per cent. In addition to the increase in the base price per CPP, there will also be increases in certain seasonal coefficients and surcharges for specific types of advert placement. “The main reasons are rising production costs – in which we are investing more and more – whilst at the same time producing a greater volume of content,” explained Nova’s Chief Executive Daniel Grunt and Commercial Director Honza Ulrych in an interview with MediaGuru.cz.
The base CPP rate will rise by eight per cent across all volume tiers. Further changes relate to seasonal coefficients, which will increase by five percentage points in February, March, May, September, October and November. The adjustments will also affect certain surcharges. The coefficient for off-prime-time advertising will rise by five percentage points. Similarly, the surcharge for placing a spot in a requested position will increase to 15 per cent.
The composition of the advertising bundle will also change. The share of the main channel, TV Nova, will fall by one percentage point to 60 per cent. Nova Cinema will continue to account for 15 per cent, whilst the share of the other channels included in the bundle will rise to 25 per cent.
Clients who place a binding order by 1 December 2026 at the latest are eligible for a 10 per cent discount . A 5 per cent discount applies to orders placed up to and including 15 January 2027 . Advertisers who have not advertised on television channels with audience measurement in the previous 24 months are eligible for a 10 per cent discount on their first advertising campaign. Further discounts may be negotiated on a case-by-case basis in a binding order, for example in exchange for restricting the advertiser’s ability to decide on the placement of adverts, or for a commitment to pay part of the order under specified conditions before the campaign is first broadcast.
On the Nova Group’s pay-TV channels – primarily the sports channels Nova Sport and Oneplay Sport – the price of advertising will increase by an average of 5 to 10 per cent.
From 18 November 2026, Nova will also prevent viewers from skipping adverts when watching programmes on catch-up via IPTV operators. The company hopes this move will expand the possibilities for utilising advertising space. It is also preparing a new commercial product, Max Reach 2.0, which links linear advertising with advertising on Oneplay. It is also planning to introduce an advertising tariff for Oneplay. However, it will not be launching this this year.
Source: mediaguru.cz
