According to an Ipsos survey carried out for the Advertising Council, the majority of Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed.
Illegal streaming is costing the UK economy at least £1.35 billion a year and is linked to the loss of more than 10,000 jobs, according to a report commissioned by anti-piracy initiative BeStreamWise.
Omnicom Media’s pilot project in the Czech Republic measures viewers’ real-world attention to television and video advertising.
Nova is preparing to launch an ad-supported subscription tier for its Oneplay video platform, which will include new advertising sales strategies and restrictions on ad-skipping. The full details will be revealed this autumn, amid rising competition for sports broadcasting rights.
Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.
The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity.
Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.
Research indicates that trust in TV advertising has grown faster than any other medium from 2021 to 2025, with 46% of respondents expressing trust in TV ads compared to 31% for online ads and 27% for social media ads.
Tech giants such as Google have made such progress with AI that it is already having a impact on the business of many online media outlets
The study Influencers and IP, conducted this year by the European Union Intellectual Property Office is the first comprehensive EU-level research systematically examining the relationship between influencers and intellectual property.
Orlando Wood and Sir John Hegarty will offer their insight into why creativity is not a luxury, but a necessity for long-term brand success and business growth.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
