Tag: advertising

20. 10. 2022

The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.

20. 9. 2022

All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

19. 9. 2022

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

13. 9. 2022

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

26. 8. 2022

Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.

25. 8. 2022

Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.

22. 8. 2022

The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova.

20. 6. 2022

Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month, according to Nielsen Admosphere.

19. 5. 2022

Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

26. 4. 2022

eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

26. 4. 2022

Do you know how today's TV drives brands?

25. 4. 2022

For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5% ... Continue reading