The Chamber of Deputies of the Parliament of the Czech Republic has proposed an amendment to the Act on Advertising Regulation (Act No. 40/1995 Coll., as amended) to regulate the advertising of nicotine sachets. The main objective is to protect children and adolescents from the effects of the use of nicotine sachets, in particular by reducing their attractiveness by regulating the content and location of advertising.
The amendment is also intended to level the playing field for the sale of nicotine-containing products intended for normal use. Since nicotine sachets are a relatively new product with addictive potential on the market, advertising of these products has not been regulated to date. The aim of the amendment is to introduce effective regulation of advertising, particularly with regard to the impact of advertising on children and adolescents.