Lenka Hrivnáková, Author at The Association of Commercial Television

ADVERTISING COUNCIL INTRODUCES NEW MEMBERS AND UPDATES ITS CODEX

The Advertising Council, an association dedicated to self-regulation in advertising, has welcomed three professional associations and one company into its ranks.

At the beginning of the year, it became a member of the Czech Insurance Association. The RPR General Assembly also accepted new entities from the gambling industry. New passages in the RPR Code focus on self-regulation of advertising in this sector. Sazka, a long-standing member of the Advertising Council, has been joined by Kaizen Gaming, the operator of the Betano betting office. Two professional organizations from the same industry have also joined: the Institute for the Regulation of Gambling and the Association of Betting Operators.

The General Meeting also approved a proposal to amend the RPR Code, which was the result of cooperation between gambling operators and representatives of the Association of Commercial Television (AKTV) and the Association for Internet Development (SPIR). The proposal was submitted by Sazka on behalf of all the new members mentioned above.

The Code newly regulates and tightens the conditions for advertising and communication of gambling and betting games, particularly with regard to their impact on minors. The new version of the Code will enter into force on September 1, 2025. Until then, the gambling and betting industry has a deadline to terminate commercial contracts and cease activities that could be in conflict with the Code.

“We see membership and specific steps leading to self-regulation of advertising on the basis of the Advertising Council as confirmation that self-regulation is an effective means of protecting consumers and cultivating the industry,”

says Marek Hlavica, Executive Director of the Advertising Council.

The RPR is an association of all participants in the advertising market—media, advertising producers, and advertisers—who are bound by the Advertising Council Code. The Code is updated to reflect social demands and new trends in communication. Its provisions go beyond the scope of legal regulation. Any violations are resolved by the RPR’s arbitration committee. The commission also assesses advertising proposals prior to implementation, if requested by the advertiser or its agency.

The RPR is also involved in training professionals and raising awareness of advertising ethics. Last year, the RPR celebrated 30 years of existence, during which it has helped to create a stable and predictable environment for economic competition.

Source: mam.cz

NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

April’s broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third.

The Nova TV group achieved the highest TV market share in April in all major audience categories in both daytime and evening broadcasts. Compared to the previous results, it leapfrogged Czech Television in the universal 15+ group throughout the day. This is according to official ATO-Nielsen viewership data.

Czech Television stations finished a close third in April, with the Prima group ahead by a small margin. This is true for all major audience groups in both all-day and prime-time broadcasts. The only exception, where CT recorded a higher share than Prima, was the 15-54 audience category in all-day broadcasting.

At the same time, the Nova group improved the most among the top three in all-day broadcasting year-on-year, while CT’s share declined slightly year-on-year. It fell slightly more in prime-time. In prime time, the Prima group was the most successful of the top 3 year-on-year.

Television Seznam continues to increase its share of viewership, with a 2.5% share in the 18-69 primary group. It is significantly increasing its share in prime time. The share of Atmedia is also growing.

TV group share (%), all day, April 2025

Share of TV groups (%), prime-time, April 2025

Television Seznam was the jumping partner

Of the individual stations, Television Seznam recorded the highest year-on-year share gain (+0.69 ppts to 2.35%). The news channel CT24 also did well (+0.4 ppts to 4.37%). TheNova group’s stations, namely the main channel Nova and the thematic channels Nova Cinema and Nova Lady, increased their share evenly. Prima Krimi, CNN Prima News and the main channel Prima also continued to grow. The comparison is valid for CS 15+.

Vraždy v kraji is the show of the month

The most watched programme in April was the new series Vraždy v kraji (Nova), whose opening episode was watched by an average of 1.37 million viewers 15+. This was followed by Televizní noviny with 1.2 million viewers (Nova, broadcast on 7 April) and the series Specialisté (Nova). Specifically, this was the episode broadcast on 21 April with 1.16 million viewers aged 15+.

Source: mediaguru.cz

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium and actively participating in legislative processes affecting the business of commercial broadcasters.

This spring, the Association of Commercial Television, which brings together the Nova, Prima, and Óčko television groups, celebrated its eighth year of operation. The association’s anniversary is traditionally also associated with a change in the presidency, with the current president, Klára Brachtlová, Interim Deputy CEO & Chief External Affairs of the CME media group, being replaced after two years by Marek Singer, CEO of the Prima group.

“My two years as president of AKTV have been marked by a number of important issues. I consider the transformation of the Film Fund into the Audiovisual Fund and the amendment to the law on public service media financing to be key achievements. We have also celebrated significant successes in the fight against internet piracy, which remains one of our main priorities,”

said Klára Brachtlová.

Last year, AKTV concluded agreements with other internet storage providers – eDisk, Sledujte.to, Webshare.cz, Přehraj.to, and Datoid.cz, which thus joined Hellshare, Hellspy, and Fastshare, with which agreements had already been concluded. To raise awareness of the illegality of sharing copyrighted content, AKTV operates a specialised section dedicated to copyright on its website. Here, interested parties can find information on legal and illegal consumption of content, a glossary of terms and the latest news in the field of copyright.

“AKTV has big plans for the coming period and will soon announce one of our major projects for this year. In terms of upcoming legislation, our priority will be the adaptation of the European Act on Freedom of the Media, but also the Digital Economy Act, where we would like to see an amendment strengthening the position of copyright holders in cases of illegal sharing of their protected content,”

adds Marek Singer, president of AKTV.

Last year, AKTV also developed activities aimed at promoting television as an effective advertising medium. It regularly publishes news, research studies, and trends from the world of television advertising, both in the Czech Republic and abroad, on its website ScreenVoice.cz. Readers can find information about advertising effectiveness and creative campaigns, or read a number of original articles on various interesting topics. A series of articles about advertising battles between major brands has been created especially for this year’s anniversary. Thanks to exclusive cooperation with the media agency GroupM and its research project mPanel, a series of articles is being created for ScreenVoice.cz that reveal the hidden connections associated with television viewing.

To mark World Television Day on November 21, AKTV prepared a full-day program for its business partners, culminating in an entertaining culinary show called Pekelná telka (Hell TV), hosted by chef Radek Kašpárek and ably assisted by presenter Ondřej Sokol.

About the Association of Commercial Television Stations (www.AKTV.cz)

The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support, and promote their common interests.

AKTV is actively involved in the preparation of national and European legislation relating to commercial television broadcasting, personal data protection, journalism, and commercial communications. It is a partner for state authorities, EU institutions, and other stakeholders. One of AKTV’s main activities is protecting the copyright of its members and combating internet piracy.

In addition, AKTV is also active in promoting television as an advertising medium. It operates the information website ScreenVoice.cz for communication with advertisers and media agencies.

About ScreenVoice (www.ScreenVoice.cz)

On ScreenVoice.cz, readers will find inspiration, trends, research, and news about what’s happening in the world of television in the Czech Republic and abroad. Each month is dedicated to a single topic, for which original content is prepared. Readers can enjoy magazine-style articles on topics such as the first ever television advertisement, Christmas and Valentine’s Day advertising specials, and reflections on advertising during COVID and the war in Ukraine. The theme of the month is complemented by a calendar of industry events, a glossary of terms from the world of total video, and the popular Myths and Facts about TV section, which provides a range of data refuting the most common myths about television. A separate category is the AKTV event archive, where interested parties can find all recordings of speeches and presentations from the last seven years.

BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

Sam Barnett will replace Didier Stoessel, who remains PPF’s chief investment officer, as head of CME’s media group.

With effect from 1 May 2025, Central European Media Enterprises (CME), which includes TV Nova, has appointed Sam Barnett, a media executive with international experience in television and streaming, as CEO.

In his new role, Sam Barnett will replace Didier Stoessel, who will remain as Chief Investment Officer of PPF, which includes overseeing the group’s media investments. Didier Stoessel has held combined positions at PPF and CME since 2022.

“We are confident that his global management experience and expertise make him the best possible person to successfully steer CME Group into the years ahead,” said Didier Stoessel, Chief Investment Officer of PPF and current CEO of CME, responsible for the Czech and Romanian markets.

Since its takeover by PPF Group four years ago, CME has undergone a transformation from a linearly focused broadcaster to a digital media group. The streaming service Voyo has become the centre of its activities, growing from 30,000 subscribers to 950,000.

CME operates TV stations in six markets in Central and Eastern Europe, namely Bulgaria, the Czech Republic, Romania and Moldova, Slovakia and Slovenia. CME broadcasts on 46 TV channels, reaches 49 million viewers and operates the growing streaming service Voyo and the new platform Oneplay.

Source: mediaguru.cz

CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year.

Czech Television stations also achieved the highest TV market share in the universal audience group over 15 years old in March. Their cumulative share in all-day broadcasting was 29.22%, 0.3 percentage points higher than in March last year. This is according to official measurement data from ATO-Nielsen.

The situation is further balanced in this audience group within the all-day broadcast. This is followed by the Nova and Prima groups (27.55% and 27.36% respectively).

In the primary time 15+ as well as in all other monitored audience groups 15-54 and 18-69, the Nova group confirmed the highest shares in both daytime and evening broadcasts. Its year-on-year growth in March is also the highest in the TV market.

Growth also continues for Television Seznam, which in March managed to overtake the Barrandov group stations even in the wider 15+ target group (the first time this has happened so far only in December 2024, a strong period for Television Seznam). In the 18-69 group, which is key for Seznam, Television Seznam already had a higher share in some months of this year and the previous year. At the same time, Television Seznam’s increased share is also helped by the representation of Atmedia.

TV Group Share (%), March 2025

TV Nova is the channel of the month

Of the individual stations, TV Nova was the main channel with the highest year-on-year share increase this March (+0.8pp, valid for CS 15+). Also doing well were the news channel CT24 (+0.7 ppts. to 4.63%), Prima Krimi (+0.5 ppts. to 4.71%) and CNN Prima News (+0.4 ppts. to 2.44%).

The most watched programmes in March were Television News (Nova), Specialisté (Nova) and Případy 1. oddělení (CT1).

Source: mediaguru.cz

TOWARDS A TANGIBLE AND EFFECTIVE IMPLEMENTATION OF THE EUROPEAN MEDIA FREEDOM ACT (EMFA) AUDIENCE MEASUREMENT OBLIGATIONS

The joint media industry position paper outlines practical recommendations for implementing the European Media Freedom Act’s principles on audience measurement. Together, ACT, EBU and egta strongly encourage the Commission to develop detailed guidelines clarifying how these provisions should be applied consistently across Europe.

Full position available here.

LESS CONTENT IS BEING CREATED BECAUSE OF PIRACY, SAYS ADVOCATE. HOW CAN CREATORS DEFEND THEIR WORKS?

The Ulož.to portal was once a huge repository of any kind of content. It offered the latest movies and TV series for download, but also music, literature and video games. But in December 2023, Ulož.to ceased its original activity and transformed into a cloud storage site where files cannot be searched. This ended a great era of internet piracy in the Czech Republic. However, neither the end of the popular portal nor the advent of streaming services completely eradicated the illegal distribution of content. Creators must continue to protect their copyrights. How? That’s what attorney Klára Hrabáková answered in an interview with CNN Prima NEWS.

Not so long ago, internet piracy was rampant. Downloading a video game, music, movie or TV series using torrents or portals like Ulož.to was the order of the day. But in recent years, piracy seems to have disappeared.

The end of Upload.to, which turned off public searches between stored files, contributed to its decline. It later morphed into a classic cloud storage for private data sharing. Another important role was played by the emergence of streaming platforms such as Spotify, Netflix, Max, Disney+ and others.

Thousands of movies and series or songs by musical artists are available through them. For just a few hundred crowns, users can set up a subscription and happily consume entertainment. Yet even today, copyright is still something to keep in mind.

According to Hrabáková, pirate platforms make money from the distribution of content, but their money is irretrievably drained away and not invested in further film or television production. “It is important to remember that piracy does not serve to distribute culture to the masses, but instead less culture is created,” Hrabáková says.

“Copyright also protects the jobs of all the people involved in the creation of series. Whether they are actors, writers, technicians or people who subsequently produce the series. It’s a whole range of professions and copyright protects their livelihoods as well,”

explains why it is necessary to protect content creators.

How can creators defend themselves against pirates? That’s not the only question attorney Klara Hrabakova answers in an interview with CNN Prima NEWS. In the following minutes, she explains why authors should enforce their rights to protect their content, how piracy affects creators, and whether classic television will survive in the coming years or whether it will fall into oblivion due to streaming platforms.

Watch the full interview with Klára Hrabáková, attorney at law and member of the board of ALAI Czech Republic, here.

Source: cnn.iprima.cz

ACE SHUTS DOWN PIRATE VIDEO HOSTING PLATFORM GAMOVIDEO

The Alliance for Creativity and Entertainment (ACE) has successfully shut down video hosting site Gamovideo in Spain.

Gamovideo operated as a video host, allowing users to upload, store, and share illegal content. Primarily serving as a video hosting platform for pirate streaming websites, Gamovideo facilitated illegal distribution and streaming. The platform paid uploaders based on downloads and views, further incentivizing the unauthorized distribution of popular content.

Platforms such as Gamovideo act as the backbone of the piracy ecosystem, providing storage and streaming for illegal copies while forming key partnerships with pirate linking sites and incentivizing uploaders. Hosting services like Gamovideo directly pay these uploaders based on downloads and views, fueling the supply of unauthorized content.

The platform ran 125 back-end subdomains supporting its operation and attracted more than 3 million monthly users worldwide in 2024. Multiple streaming linking sites relied on the service.

Following an investigation, ACE recently approached the Barcelona-based operator, resulting in a shutdown of the service, including the transfer of pirate domains to ACE and other substantial commitments.

“Thanks ACE’s unmatched technical capabilities and expansive global network, a notorious player in the Spanish-language video hosting ecosystem can no longer harm the creative economy,”

said Larissa Knapp, Executive Vice President and Chief Content Protection Officer for the Motion Picture Association (MPA). “We look forward to continuing our joint fight to protect intellectual property and bring criminal operators to justice.”

All Gamovideo domains have been transferred to ACE and are now redirected to ACE’s Watch Legally site.

Source: broadbandtvnews.com

SUPPLIER OF ILLEGAL STREAMS SENTENCED TO PRISON IN LEBANON

The operator of a platform responsible for supplying illegal streams to pirate services around the world, has been convicted and sentenced to 11 months in prison and ordered to pay more than US$90,000 in penalties and damages.

The ruling in a Lebanese court followed a joint criminal complaint by the Premier League, Sky and the Alliance for Creativity and Entertainment (ACE).

The defendant was found guilty of five criminal charges including various intellectual property and cybercrime-related offences.

Kevin Plumb, Premier League General Counsel, said: “The case further demonstrates the Premier League’s commitment to protecting its intellectual property around the world. This is not only important to us and our broadcast partners, but it is essential for the future health of English football and the protection of our fans.”

Matt Hibbert, Group Director of Anti-Piracy at Sky said the partnership with the Premier League, the Alliance for Creativity and Entertainment and international law enforcement was vital in fighting piracy.

“The Lebanese judicial authorities in Lebanon, in collaboration with the Lebanese Cyber Crime Bureau successfully pursued the prosecution of this individual, who has been involved in the egregious theft of content for many years. We will continue to take steps to shut down organised criminal networks who are intent on stealing our content and whose activities expose consumers to real risks of malware, identity theft and data loss.”

The ruling also ordered that the websites seized be shut down, the defendant’s devices be cleared of all data, and the deletion of all accounts used for client and customer communication.

Source: broadbandtvnews.com

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works.

The Association of Commercial Television (AKTV) has reached an agreement with the operators of Přehraj.to and Datoid to protect the copyrights of its members, TV Nova and FTV Prima. The operators have agreed to take technical measures against illegal sharing of copyrighted works. The agreement also includes payment of legal costs.

AKTV is working with the operators on effective content filtering. The operators will maintain an up-to-date list of protected works and improve filtering mechanisms. This cooperation is part of AKTV’s strategy to minimise illegal sharing of programmes.

Klára Brachtlová, President of AKTV, welcomed the agreement as another success in the fight against piracy. AKTV has long focused on legal protection of copyright and awareness-raising activities. It operates an information website on copyright, where interested parties can find explanations of terms and answers to frequently asked questions.

AKTV also publishes articles on new studies on copyright infringement in the European Union. The agreement with Přehraj.to and Datoid is another step towards minimising illegal content sharing. AKTV strives to inform the public about the negative impact of piracy on the cultural and creative industries. The service providers will actively cooperate to update the lists of protected works.

Source: mediaguru.cz

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH SERIES HRDINA, NOVA WITH SPECIALISTÉ

In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly.

At the end of February, the second season of the popular crime series Hrdina arrived on the streaming platform prima+. The now common practice meant the premiere on TV screens a few days later, but this tactic works relatively well for Prima.

Although the viewership of the first episode of the second series (just under 600 thousand viewers) dropped slightly compared to the average for the first series (700 thousand viewers), the series still attracted considerable interest among TV Prima’s male and female viewers and continues to hold its own with the rest of the TV audience.

The second series even rose slightly in the ratings compared to the first one. While the first series of the unpretentious crime series has only 48 percent on CSFD, the second one is currently shining at 54 percent after two episodes. The series has also changed directors. Instead of Jan Haluza (Co ste hasiči, Deníček moderního fotra), Jaroslav Fuit (Jedna rodina, Jedině Tereza) is behind the camera this time. Let’s see if the next episodes will increase in terms of ratings and quality, or if the interest will gradually fade away.

Source: TV Nova

TV Nova has seen even better results with its series Specialisté and Případy mimořádné Marty. Marta with Tatiana Dykova manages to stay just above the 900,000 viewers mark, which is obviously a good result for the creators and TV. Against the series Případy mimořádné Marty stands the rerun of Filip Renč’s crime drama Hlava medúzy, which aroused a lot of interest when it premiered a few years ago and which has apparently not diminished even after all these years. There were 877,000 viewers. So far, Nova is leading.

Specialisté, another of the big spring comebacks, is doing even better. The eleventh season of TV Nova’s popular Czech crime series is not enjoying a very positive rating (it has 36 percent on CSFD), but the viewership is still enormous. The new case of the popular group of investigators attracted 1.06 million viewers to the screens last week, making it one of the most watched shows of the whole week.

Oh, and let’s throw in an interesting fact about the Český lev. As expected, the majority of the awards were shared by Vlny and Metoda Markovič: Hojer, but even such popular Czech works did not help to push the ratings to a new record. On the contrary, compared to last year (almost 700,000 viewers), this year’s broadcast enjoyed only 647,000 viewers.

While this is still within the norm for the last few years, the question is whether this Czech counterweight to the Oscars should generate slightly higher numbers. Perhaps it can only be a consolation that this year’s show is rated 62 percent on CSFD, while last year viewers and viewers gave the Lions a mere 51 percent.

Source: mam.cz

ACE TAKES LEGAL ACTION AGAINST IPTV PIRATES

The Alliance for Creativity and Entertainment (ACE) has filed two separate federal lawsuits against individuals in California and Pennsylvania, each accused of operating illegal internet protocol television (IPTV) services.

The first lawsuit, filed in the US District Court for the Central District of California, targets Zachary DeBarr of Murrieta, California, the alleged operator of Outer Limits IPTV. The second lawsuit, filed in the US District Court for the Middle District of Pennsylvania, is against Brandon Weibley of Mechanicsburg, Pennsylvania, who is alleged to have operated multiple illegal IPTV services, including Beast Mode Live, GreenWing Media, Viking Media, BTV, Shrugs, and Zing.

The two unrelated lawsuits allege that DeBarr and Weibley’s services facilitate mass copyright infringement by offering unauthorized access to thousands of pirated television channels, movies, and television shows.

“These lawsuits demonstrate ACE’s unwavering commitment to protecting the creative industry from digital piracy from coast to coast and around the world,”

said Karyn Temple, Senior Executive Vice President and Global General Counsel for the Motion Picture Association.

“Illegal IPTV services not only harm creators and legitimate streaming platforms but also expose consumers to potential security and fraud risks. We will continue to take decisive legal action to shut down these operations and hold infringers accountable.”

Source: broadbandtvnews.com