Nova will raise advertising prices on its free-to-air channels by 12% in 2027 and pay-TV rates by 5–10%. From November 2026, it will limit ad-skipping on IPTV catch-up services and develop products combining linear TV and Oneplay advertising.

Media Club will raise 2027 prices by 14% for TV ads, 3% for national radio spots and 10% for premium online video and CTV. It will add a 19:30–21:30 “super prime time” slot and shift its main TV target audience to ages 19–69.