In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
A joint TV spot has been produced by commercial broadcasters associated in the Association of Commercial Television on the occasion of World Television Day, which falls on 21 November.
For the first time ever, Czech commercial TV stations have prepared a joint programme for their business partners and collaborators, to whom Nova, Prima and Óčko will open their doors.
The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.
Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?
This year's Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at the O2 Universe in Prague. The Association of Commercial Television has partnered with the Effie Stage this year.
In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.
