In the younger viewer categories 15-54 and 18-69 in the evening time slot, Nova was the strongest group for the first half of this year. In prime time 15+, Czech Television remained narrowly first.
In 2023, people weren't spending as much time with media, but the uncertainty of advertisers was lower. This infographic summarises how the media fared.
The Czech hockey team's ride to the finals helped the channel CT Sport to increase its share of viewership. Commercial TVs felt the impact.
The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share.
In March, the Nova group had the highest share in prime time. The Prima group improved year-on-year among the top three.
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.
