Prima plans an all-celebrity fourth series of The Traitors and aims to grow prima+ to one million subscribers, highlighting the platform’s stronger appeal among under-40 audiences than linear television.

Prima recorded its strongest monthly audience figures of the year in September, with its flagship channel reaching an 11% all-day share and 12.7% in prime time among viewers aged 15+. Kriminálka Slapy: Pod hladinou 2 was its most-watched programme, attracting 803,000 viewers.

Docent’s third series was September’s top-rated programme, with its 20 September episode drawing 1.6 million viewers aged 15 and over. Czech Television led all-day viewing among adults, while Nova Group topped prime time and younger demographics.

Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership.

Television broadcasts still account for the bulk of the time spent in front of the TV screen.

Czech Television’s channels recorded the highest share of the television market in the first half of 2026.

In April, Czech TV topped the ratings among viewers aged 15 and over, Nova retained first place among younger viewer groups in prime time.

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.

In February, total television viewership rose by 10% year-on-year, with out-of-home viewing contributing 7% to this increase, averaging 17 minutes daily among viewers aged 15 and over, influenced significantly by the Winter Olympics.

Extended ATO measurement provided first data on how watching "outside the home" can increase the overall TV rating of a major sport event.

In January, Czech TV stations increased their share by 3 % year-on-year and improved the most of all TV groups in the overall results.

Czechs are among the nations that have long been avid television viewers. Television broadcasting maintains a strong reach, stable viewership.