PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA
- Prima achieved its strongest monthly audience shares of the year in September.
- Kriminálka Slapy: Pod hladinou 2 topped Prima’s most-watched programmes.
- Polabí and Zákony vlka 3 also drew at least 600,000 viewers.
- Media Club led commercial competitors in all-day audience share.
- Prima LOVE grew year on year in all-day and prime-time share.
According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.
In September, Prima's flagship channel achieved an all-day audience share of 11% among viewers aged 15 and over, rising to 12.70% during prime time. Among viewers aged 18–69, its audience share stood at 10.96% across the full day and 12.48% during prime time. In all four categories, these were the channel's best monthly results of the year. Prima also recorded year-on-year growth in its prime-time audience share among viewers aged 18–69 and 15–54.
Kriminálka Slapy attracts more than 800,000 viewers
Prima's most-watched programme in September was Kriminálka Slapy: Pod hladinou 2. The episode broadcast on 30 September attracted 803,000 viewers aged 15 and over, achieving an audience share of 24.93%. Polabí took second place, with its 15 September episode drawing 681,000 viewers. Zákony vlka 3 attracted an audience of 600,000. The episode broadcast on 26 September also ranked among the six most-watched programmes on Prima's flagship channel so far this year.
All three of the flagship channel's most-watched programmes in September were television drama series, each attracting at least 600,000 viewers.
In September, Media Club achieved a 32.34% share of all-day viewing among audiences aged 15 and over, outperforming its commercial competitors. Its prime-time audience share stood at 30.62%. The Prima group as a whole recorded an all-day audience share of 26.26% among viewers aged 15 and over in September, while its prime-time share reached 25.56%.
Among the thematic channels, Prima LOVE recorded year-on-year growth in both all-day and prime-time audience share among viewers aged 15 and over. Its most-watched programme in September was the film Rosamunde Pilcher: A najednou to byla láska, which attracted 99,000 viewers.
Source: mam.cz
