The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year.
Czech TV channels had the highest share in the universal 15+ group in February. However, the Nova group is growing the most.
The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks.
CT remained the most watched in 2024 in 15+ however according to official ATO-Nielsen audience measurement, Nova Group was strongest in the prime time 15+ and in the 15-54 and 18-69 audience groups in both day and evening broadcasts.
The strongest TV group in November was Nova, across all major audience groups in all-day and prime-time. In the universal 15+ group, its aggregate share was 0.30 pp higher than CT stations.
The Nova group recorded the highest share of viewership in October and was the only one of the top three groups to improve.
In the younger viewer categories 15-54 and 18-69 in the evening time slot, Nova was the strongest group for the first half of this year. In prime time 15+, Czech Television remained narrowly first.
The Czech hockey team's ride to the finals helped the channel CT Sport to increase its share of viewership. Commercial TVs felt the impact.
The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share.
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
