Prima recorded its strongest monthly audience figures of the year in September, with its flagship channel reaching an 11% all-day share and 12.7% in prime time among viewers aged 15+. Kriminálka Slapy: Pod hladinou 2 was its most-watched programme, attracting 803,000 viewers.
Television broadcasts still account for the bulk of the time spent in front of the TV screen.
Czechs are among the nations that have long been avid television viewers. Television broadcasting maintains a strong reach, stable viewership.
In 2023, people weren't spending as much time with media, but the uncertainty of advertisers was lower. This infographic summarises how the media fared.
Czech viewers spent an average of 3 hours and 25 minutes in front of the screen every day last year. This was almost the same as before the onset of the covid-19 pandemic.
Illegal downloading of video content in the Czech Republic has increased 160 percent year-on-year this year, according to Axocom.



