SEPTEMBER’S NUMBER ONE: PRIMA, THE SHARE INCREASED THE MOST BY NOVA
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
The new TV leader in the over-15 audience group in all-day broadcasting this September was the Prima group. According to the official ATO-Nielsen measurement data, it reached a share of over 29% and improved by 0.35 percentage points year-on-year. The number two in this audience group was the Nova group with a share of 28.4%, which improved the most year-on-year - by more than one percentage point. The third highest share was achieved by the previously leading Czech Television, whose share fell by 2.3 pp y-o-y to 26.5% this September.
In prime time (19:00-23:00), Nova remains the most watched group. It also has the highest share in the 15-54 (primary CS for Nova) and 15-69 (all day and prime-time) viewing categories. Nova has improved in all major audience categories and in both full-day and prime-time viewing time zones compared to last September.
The Prima group improved against this only in the universal 15+ group, and only in all-day viewership. In other audience categories and in prime time, its share declined year-on-year. This is also true for its primary buying target group 15-69.
The share of Czech Television has decreased compared to last September in all monitored values, most significantly in the universal group 15+.
The growth in market share was confirmed by the media agencies Atmedia and Televize Seznam in September.
Share of TV groups (%), September 2023, full day:
More on: mediaguru.cz