TV DELIVERED COMPARABLE GRPS LAST YEAR
13. 1. 2021
13. 1. 2021

Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. The number ... Continue reading

WORLD TELEVISION DAY CELEBRATES A TRUTH THAT HOLDS AROUND THE GLOBE: TV MAKES A DIFFERENCE
21. 11. 2020
21. 11. 2020

TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages. Putting the spotlight on society ... Continue reading

CNN PRIMA NEWS BOSS SINGER: IN A GOOD WAY, WE WANT TO BE MAINSTREAM
2. 5. 2020
2. 5. 2020

Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes. There will be a total of 30 of them, broadcast between the continuous stream of daily newscasts. Deník ... Continue reading

A THIRD OF CZECHS WATCH AN ILLEGALLY DOWNLOADED MOVIE OR TV SERIES FOR CHRISTMAS
24. 12. 2019
24. 12. 2019

Roughly one in three Czechs watches a film or TV series that they download illegally on their days off.

WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
20. 11. 2019
20. 11. 2019

TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of ... Continue reading

AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA
24. 10. 2019
24. 10. 2019

Television and radio broadcasters are planning collaboration on intersecting topics. There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there will be various formal institutions ... Continue reading

EGTA’S CEO SURVEY – A TV AND RADIO ADVERTISING INDUSTRY IN TRANSFORMATION
12. 7. 2019
12. 7. 2019

Results of an exclusive egta survey confirm top management’s expectations for the industry. Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey ... Continue reading

AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
14. 6. 2019
14. 6. 2019

As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s ... Continue reading

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT
29. 3. 2019
29. 3. 2019

The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities.  The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. ... Continue reading

LAW AND ORDER, CRIME AND PUNISHMENT: WHILE SHARING IS PUNISHED, DOWNLOADING FROM THE INTERNET IS USUALLY NOT
28. 2. 2019
28. 2. 2019

Is it legal to download games, movies and music from the internet? Although the internet may seem like a place of freedom and anonymity, sometimes the opposite is true. In particular, beware of intellectual property infringement. Most of us know about netiquette and our digital identity but our digital footprint has other connotations. In the ... Continue reading

WORLD TELEVISION DAY CELEBRATES THE QUALITY OF TV AROUND THE GLOBE
21. 11. 2018
21. 11. 2018

Investments in TV programmes approaches 140 billion dollars. TV professionals around the world are celebrating World Television Day on 21 November to remind us that TV – as in Total Video – is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot  will be shown by broadcasters ... Continue reading

AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD
27. 8. 2018
27. 8. 2018

Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the ... Continue reading

AGREEMENT REACHED ON NEW MEDIA SERVICES DIRECTIVE (AVMSD)
26. 4. 2018
26. 4. 2018

EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening.</strong The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing ... Continue reading

ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
12. 4. 2018
12. 4. 2018

In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV ... Continue reading

EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS
26. 3. 2018
26. 3. 2018

The European Commission’s proposal for a revised Audiovisual Media Services Directive in May 2016 promised to create a fairer environment for all players, to ensure adequate protection for consumers, especially children, to sustain the production of original European content and to introduce more flexibility on the advertising rules for broadcasters. The original proposal was a step in the ... Continue reading

THE MEDIA MARKET SUPPORTS THE NEW AMENDMENT TO THE PHARMACEUTICALS ACT WHICH GOVERNS ADVERTISING
23. 1. 2018
23. 1. 2018

Media operators and advertising agencies from professional associations support the new amendment to the Pharmaceuticals Act, which will be voted on at the plenary session of the Chamber of Deputies on Friday and which proposes to repeal the latest amendment to the Act on Regulation of Advertising. In the last year, the Act on Regulation ... Continue reading

KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY
27. 11. 2017
27. 11. 2017

The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the ... Continue reading

AKTV HAS BECOME A MEMBER OF EGTA, THE ASSOCIATION OF TV & RADIO SALES HOUSES AND THE GLOBAL TV GROUP, A GLOBAL INITIATIVE TO PROMOTE TV
25. 9. 2017
25. 9. 2017

The Association of Commercial Television (AKTV), which represents the most important operators of commercial television broadcasting in the Czech Republic, has become a new associate member of egta, the trade association of over 139 television and radio sales houses throughout Europe and beyond. AKTV will represent the Czech Republic, along with the existing egta members – broadcaster groups Nova ... Continue reading

THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION
2. 3. 2017
2. 3. 2017

The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in ... Continue reading