News
According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year. Monitored investments relating to the purchase of ad space in the media in the first half of this year achieved a higher volume than in the same period of 2020, ... Continue reading
Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it is two billion Czech crowns more ... Continue reading
The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%). ... Continue reading
How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found in this article.
TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in ... Continue reading
Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment ... Continue reading
It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only ... Continue reading
We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is ... Continue reading
Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt. Daniel Grunt has been managing internet activities of Central European Media Enterprises (CME) since this March. He ... Continue reading
The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus. ... Continue reading
We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019. The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019. In that year, Nova’s sales grew to CZK ... Continue reading
There is no division between online and broadcast TV video; platforms support each other and the so-called total video wins today, says Štěpán Wolde. Live TV continues to be the strongest source of video content consumption in the general population older than 4 years in the Czech Republic. Its share in all video viewing (including ... Continue reading
Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. The number ... Continue reading
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages. Putting the spotlight on society ... Continue reading
Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes. There will be a total of 30 of them, broadcast between the continuous stream of daily newscasts. Deník ... Continue reading
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of ... Continue reading
Television and radio broadcasters are planning collaboration on intersecting topics. There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there will be various formal institutions ... Continue reading
Results of an exclusive egta survey confirm top management’s expectations for the industry. Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey ... Continue reading
As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s ... Continue reading
The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. ... Continue reading
Investments in TV programmes approaches 140 billion dollars. TV professionals around the world are celebrating World Television Day on 21 November to remind us that TV – as in Total Video – is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be shown by broadcasters ... Continue reading
Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the ... Continue reading
EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening.</strong The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing ... Continue reading
In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV ... Continue reading
