CNN PRIMA NEWS: NEW GRAPHICS REFLECT CHANGES IN NEWS
The graphic concept of news reports and continuous broadcasting of CNN Prima News is one of the main factors that motivates viewers to watch the station, say Tomáš Vojáček and Petr Závorka.
CNN Prima News has introduced a new graphic design for its news reports and continuous broadcasts after mid-February. The changes include a new concept of the studio, including the jingles of individual programmes. The graphic changes have been fine-tuned by Prima's graphics and production team in cooperation with the editorial team and the American CNN for several months. We talked to the station's editor-in-chief Tomáš Vojáček and head of the graphics department Petr Závorka about the graphic changes, the new news concept and CNN Prima News' plans.
You said that the graphic changes are based on the concept that CNN Prima News used for its election specials last year and that you consulted the new graphic concept with the American CNN. How much of the need for the redesign of the newscast came internally from the needs of CNN Prima News and how much was an initiative from the American CNN?
Tomáš Vojáček: It is purely our activity. We have said for a long time that our intention is not to see the news as just a list of events, but above all to show these events as they affect people in this country and how they affect their lives. The graphic design has to be adapted to this. I mean, first of all, that news graphics must constantly evolve according to needs and current developments. These are very dynamic times. That's why we started adding graphic elements to give the viewer the necessary context. And we also want to have a clear, snappy graphic presentation that is in line with modern trends. In the continuous CNN Prima News broadcast, we have increased the graphic elements, and we ask the presenters to work more actively with the graphics, and not just by having one presenter stand at the graphics and say something. That's what we think American CNN is best at, and that's why we consult on these things and try to use what we can.
If you had to describe the basic changes to the visual concept, which ones would you highlight?
Tomáš Vojáček: We use full screen displays, we don't use as many additional materials, we included a light background to make the whole presentation cleaner and clearer. We take care to offer the audience as much visual information as they can read. We are mainly concerned with the interactivity of the graphics and being able to involve one or both presenters. We'll show the facts on one display, and offer a more detailed view using a magic wall where we work with the presenters and experts in the studio. They explain the information and add context. This concept is based on our election studies, we started working with it in local elections and further used it in presidential elections. That's where our transformation began, when we started to take the way we broadcast specials into daily operations and daily newscasts. Because we see that it has resonated with the audience. It doesn't mean that we weren't happy with the graphics we were using, but we were responding to the change in the concept of news.
Full interview on: mediaguru.cz
Source: mediaguru.cz
