MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022
7. 11. 2022

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.

AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
20. 10. 2022
20. 10. 2022

The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.

HBBTV AWARDS 2022 OZNAMUJÍ NOMINACE V JEDNOTLIVÝCH KATEGORIÍCH SOUTĚŽE
NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED
12. 10. 2022
12. 10. 2022

The HbbTV Association is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES
29. 9. 2022
29. 9. 2022

Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

APA, ASAF, TELEVISION NOVA AND PRIMA CONCLUDED A MEMORANDUM
23. 9. 2022
23. 9. 2022

Representatives of the APA, ASAF, TV Nova and FTV Prima signed a Memorandum on further joint action following the implementation of the European Audiovisual Services Directive.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL
22. 9. 2022
22. 9. 2022

Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference.

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS
20. 9. 2022
20. 9. 2022

All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

WHAT DOES THE RISE IN ENERGY PRICES MEAN FOR THE BROADCAST INDUSTRY?
19. 9. 2022
19. 9. 2022

TVBEurope speaks to a number of vendors to find out how they are preparing for the price rises, and what impact they think it will have on the broadcast industry as a whole.

WHY ADVERTISING ON TV IS STILL THE BEST WAY TO BUILD A BRAND
19. 9. 2022
19. 9. 2022

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
13. 9. 2022
13. 9. 2022

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022
31. 8. 2022
31. 8. 2022

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022
29. 8. 2022

New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS
26. 8. 2022
26. 8. 2022

Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.

WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023
25. 8. 2022
25. 8. 2022

Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.

NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023
22. 8. 2022
22. 8. 2022

The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova.

ILLEGAL DOWNLOADING OF COPYRIGHT WORKS FROM THE PERSPECTIVE OF CRIMINAL LAW
12. 8. 2022
12. 8. 2022

Probably every internet user has downloaded a movie, song or photo for their personal use. Does a user who downloads a copyright work from an illegal source commit an illegal act and, if so, can illegal downloading be punishable under criminal law?

PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL
1. 8. 2022
1. 8. 2022

More positive topics or tips on how to cope with the rising cost of living. That, too, is a recipe for responding to people's frustration with the overabundance of negative events, according to TV Nova news director Kamil Houska. What topics are also important in news and what else did he share in this interviw?

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL
30. 7. 2022
30. 7. 2022

Didier Stoessel faces a number of challenges: competition in the market, the economic slowdown or the steady decline in viewership of linear broadcasting. How does one of the most important Television executives in the Czech republic plan to deal with them?

HBBTV AWARDS 2022 OPEN FOR ENTRIES
7. 7. 2022
7. 7. 2022

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards.

VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME
23. 6. 2022
23. 6. 2022

Daniel Grunt returned to CME a year ago as head of digital activities. His task was to secure one million subscribers for Voyo within five years. How's it going? Read this interview.

MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN
20. 6. 2022
20. 6. 2022

Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month, according to Nielsen Admosphere.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS
1. 6. 2022
1. 6. 2022

The HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR
19. 5. 2022
19. 5. 2022

Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022
12. 5. 2022

This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.