TV ADVERTISING GRP VOLUME UNCHANGED IN 2023


Zdroj: Unsplash
18. 1. 2024
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The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.

Domestic TV stations delivered a comparable number of GRPs on the TV advertising market in 2023 as in 2022 (-0.73%). Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, while Atmedia and Česká televize posted the highest year-on-year increases of one percent last year. ATO-Nielsen data shows this.

Nova and Prima stations delivered the most GRPs last year, followed by Prima Krimi, Nova Cinema, Prima Max, Prima Cool and CT1. Televizia Seznam saw the biggest year-on-year increase in the volume of GRPs delivered.

Most TV stations also struggled to fill their advertising space last year, and not all GRPs could be placed on air due to legal limits. Thus, the number of GRPs delivered does not reflect the real demand for TV advertising last year.

Most TV stations were also struggling with the saturation of advertising space last year and all GRPs failed to be placed on air due to legal limits. Thus, the number of GRPs delivered does not reflect the real demand for TV advertising last year.

Share of business networks in GRPs delivered in 2023

Zdroj: ATO-Nielsen, 1.1.-31.12. 2023, TV spoty a sponzoring, spočítáno pro nákupní CS uvedených subjektů, tj. ČT 15+, Media Club, Atmedia 15-69 a Nova Group 15-54

Investment in TV advertising grew over the past year, according to Ad Intel's raw monitoring data. Data for 2023 shows an average growth in monitored TV ad investment of just under ten per cent.

Source: mediaguru.cz