Tag: Media Club

27. 5. 2024

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

19. 2. 2024

Marek Singer, CEO of Prima Group, evaluated the television market and its growth in the podcast První liga. According to him, last year was positive.

18. 1. 2024

The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.

11. 10. 2023

The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

28. 8. 2023

Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

9. 5. 2023

The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

13. 3. 2023

The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.

7. 11. 2022

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.

13. 9. 2022

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

29. 8. 2022

New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

26. 4. 2022

eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

12. 4. 2022

Marek Singer has been the head of FTV Prima Group since 2008. but only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed TV Nova in March.