Transparency and targeting of political advertising

Statement of the Association of Commercial Television on the proposal for a regulation of the European Parliament and of the Council on the transparency and targeting of political advertising

JULY 2022

With regard to the ongoing negotiations on the proposal for a regulation of the European Parliament and of the Council on transparency and targeting of political advertising, we consider it necessary to emphasise at the outset that the problems of the internal market relating to political advertising concern only the online environment, and our opinions, which we set out below, follow from this real situation.

In our opinion, a clarification of the definition of political advertising in the sense that political advertising in the proposal will mean exclusively online political advertising is essential for the establishment of a healthy market, inter alia in order to ensure that the current well-functioning regulatory frameworks and national definitions of political advertising are not undermined or affected. Given the fact that political advertising is enshrined in national legislation in the Member States in some way, we emphasise that it is essential to assess very carefully how the proposed legislation corresponds to the existing national definitions of political advertising.

We welcome the intention to address non-transparent political advertising and its impact on the democratic process and democratic society. In line with the stated objectives and the impact assessment, we see that internal market issues are essentially linked to the online sphere, while traditional political advertising in traditional media, if it is allowed, is limited to the national level and strictly regulated.

We also emphasise that it is absolutely essential that online platforms are also directly responsible for all advertising content – political or other – shown to consumers through them and that they make this assessment themselves rather than relying on third-party statements. This solution would be much more effective; in this context, it should be noted that at present, this requirement is already imposed on us as linear broadcasters, and therefore, the different rules contribute to inequality in the market, which we consider highly inappropriate. We, as commercial broadcasters, play a major role in informing the public by providing diverse, credible and verified news and political coverage while being regulated to the maximum extent possible. There is no reason for digital platforms to shirk responsibility for the advertising content they select, place, promote and ultimately profit from.

We understand that the underlying rationale for the regulation is to address the online sphere, i.e. addressing the gap between unregulated and regulated players, and we therefore welcome efforts to set rules for online providers of political advertising services. This can best be achieved by focusing the measures on online service providers, specifically by aligning obligations for video sharing platforms and social networks. We thus call for the adoption of a regulation that maintains the existing frameworks for regulated (traditional) players, thereby respecting the national regulatory framework and applying equivalent rules for unregulated players.

In respect of unlabelled political advertising, we believe, like other European associations of linear broadcasters, that it should not be published at all unless it meets the rules of transparency.

We believe that it is essential that online political advertising service providers should be able to link specific unlabelled political ads to legal or natural persons, i.e. they should verify the identity of customers before publishing the ads. Platforms must therefore be obliged to maintain transparent and up-to-date repositories.

We believe that the proposed regulation should not aim to facilitate the cross-border provision of political advertising services. Political advertising is not a service like other services, given its impact on our democracy. The aim should be to redress imbalances and protect national democratic debate, not to promote cross-border business models.

Like our partner association ACT, we welcome the clarifications proposed by the French Presidency in Recital 19 and Article 2 (2) regarding political views expressed in programmes and alignment with the definitions in the Audiovisual Media Services Directive (AVMSD).

We also support all other proposals for changes to ensure that audiovisual media services are not disproportionately affected and are consistent with the AVMSD.

“SLAPPs”

Statement of the Association of Commercial Television on the proposal for a Directive of the European Parliament and of the Council on the protection of persons involved in public participation from manifestly unfounded or abusive legal proceedings (“strategic lawsuits against public participation”, “SLAPPs”)

JULY 2022

As broadcasters, we support and welcome the efforts of the EP and the Council to promote democracy and strengthen the plurality of views in order to protect journalists and other human rights defenders in general.

However, as it follows from the Czech Republic’s official position on the draft directive of 25 May 2022 prepared by the Ministry of Justice, this type of lawsuit is almost non-existent in the Czech Republic, and the issue of SLAPPs is not perceived as cross-border from the Czech perspective. We also have to agree with the opinion of the Ministry of Justice that from the perspective of the Czech Republic the Commission’s proposal may go beyond the chosen legal basis in some areas, and that the mandatory introduction of previously unknown procedural institutes, which may potentially contradict the principle of procedural autonomy, is highly controversial, and there is a real risk that the procedural rules contained in the draft directive, which are still alien to Czech law, will lead to changes in national procedural legislation and will be used in proceedings where international overlaps can hardly be seen.

Below are some of the potentially most problematic provisions of the draft directive:

• Article 3: Definitions

Public participation: is defined very broadly, we suggest narrowing the definition.
Matter of public interest: is defined very broadly, we suggest narrowing the definition.
Abusive court proceedings against public participation: we propose a more precise definition of this concept, i.e. a change in the definition, because according to the current definition, whether and to what extent the characteristics of this concept have actually been fulfilled in the proceedings will depend purely on the assessment of a particular judge/judges, thus negating the objective of the proposed directive – harmonisation in the legal systems of the Member States.

• Article 7: Third party intervention

Article 7 provides that a court or tribunal seised in the matter may accept that non-governmental organisations safeguarding or promoting the rights of persons engaging in public participation may take part in proceedings, either in support of the defendant or to provide information. Member States should regulate the procedural requirements of intervention, possibly including time limits, in accordance with the procedural rules applicable to the court or tribunal seised of the matter.

According to the Czech legal system, the admission of an intervener to the proceedings requires that the intervener has a legal interest in the case, not merely a moral or generally pecuniary interest in the outcome of the dispute. Procedural law generally associates other procedural rights and obligations with the institute of intervention in civil litigation, thus it is an element that is alien to Czech law. We therefore propose a redrafting of the article in question.

• Article 9: Early dismissal

The first paragraph states that early dismissal is granted when the claim brought against the defendant is, in full or in part, manifestly unfounded. If the main claim is dismissed later on in the ordinary proceeding, the defendant may still benefit from other remedies against abusive court proceedings, if elements of abuse are then recognised. The second paragraph allows Member States to establish proportionate time limits for the exercise of the defendant’s right to file an application for early dismissal.

For the proposed provision – early dismissal – we are concerned about how courts will reach conclusions on the claims being manifestly unfounded in SLAPPs.

• Article 11: Accelerated procedure

Article 11 of the draft directive requires that an application for early dismissal is treated in an accelerated procedure, taking into account the circumstances of the case and the right to an effective remedy and the right to a fair trial. To ensure high expediency in the accelerated procedure, Member States may set time limits for the holding of hearings or for the court to take a decision. They may as well adopt schemes akin to procedures in relation to provisional measures.

In this respect, too, we share the position of the Ministry of Justice, namely that we cannot agree with the wording of Article 11 as we consider it to be an interference with national rules which, contrary to the principle of proportionality, goes beyond what is strictly necessary to achieve the stated objective of removing obstacles to civil proceedings.

• Article 12: Burden of proof

Article 12 of the draft directive introduces a rule of the reversal of the burden of proof: if a defendant has applied for early dismissal showing that the statement or activity constitutes an act of public participation, it shall be for the claimant to prove that the claim is not manifestly unfounded. This does not represent a limitation of access to justice, taking into account that the claimant carries the burden of proof in relation to that claim and only needs to meet the much lower threshold of showing that the claim is not manifestly unfounded in order to avoid an early dismissal.

We also view this proposal negatively, i.e. that the claimant will have to prove the absence of a certain fact at an early stage in the case of a request for dismissal of manifestly unfounded lawsuits. In the Commission’s view, the onus will be on the claimant in this case to show that the action is not manifestly unfounded on the merits (i.e. the claimant will have to prove, for example, that it did not do the act of which the defendant is accused in the newspaper article). However, in that respect, these are facts that the claimant would have had to prove in the original main proceedings, notwithstanding the defendant’s request for early dismissal of the manifestly unfounded proceedings. In that context, it is therefore not clear what purpose the institute of reversal of the burden of proof serves. Moreover, in practice, the claimant could end up being deprived of the possibility of judicial review of the merits of the case when the conditions of the proceedings are reviewed. Combined with the above-mentioned requirement for a stay of the main proceedings, we see in this provision a means by which the defendant can obstruct the proceedings, even in the case of a well-founded action.

• Article 14: Award of costs

The text of this Article stipulates that a claimant who has brought abusive court proceedings against public participation can be ordered to bear all the costs of the proceedings, including the full costs of legal representation incurred by the defendant, unless such costs are excessive.

In the case of lawyers, the amount of compensation for legal costs is determined according to the lawyer’s fee based on the so-called lawyer’s tariff. If costs were to be awarded on the basis of the agreed contractual lawyer’s fees, those costs would in most cases be disproportionately high from the point of view of the opposing party, and the directive presumably envisages that the reasonableness of the level of costs will be assessed in particular in the light of the claimant’s financial circumstances. According to the proposed text, this fact gives rise to an unequal position of the parties in the proceedings.

Conclusion:

As we have already stated above, we fully support the efforts of the EP and the Council to promote democracy and strengthen the plurality of views, however, given our above-mentioned comments on the draft text of the directive, we are concerned that if the directive were to be approved as presented, it would be necessary to adopt amendments to the Rules of Civil Procedure, the Private International Law Act and the lawyer’s tariff, which would be very substantial interventions in the Czech legal order.

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel hasn’t held back at all – he has pulled creative producers and developers on his side („Having good content and a way to deliver it – that’s the name of the game these days“), hired triple the number of studios and is spending hundreds of millions on content production. On top of that, he has “revived” the then-stagnant Voyo, an online video library project, which he has made into one of the distinctive pillars of its strategy and which is now generating hundreds of millions in revenue a year. However, Stoessel still faces a number of challenges: competition in the market („Even though our biggest competition is sleep – that’s six to seven hours a day when you’re not consuming our content“), the economic slowdown or the steady decline in viewership of linear broadcasting. How does one of the most important Television executives in the Czech republic plan to deal with them?

Difficult times are coming to the Czech republic, with inflation climbing to 20 per cent, real wages falling and a recession on the horizon. What does this mean for Nova?

Of course, we are looking around, we know what is happening. Difficult times are coming, and they are not just affecting us, the TV companies, but most other sectors as well. For us, it’s specific in that households have a set entertainment budget and the moment that budget comes under pressure, we feel it.

Can you see in your numbers yet that people are cutting back?

It hasn’t fully manifested itself yet, but it will come as households are exposed to more and more costs. But even though we’re in for tougher times ahead, I don’t believe they’re going to change the overall trend – which is that the proportion of people looking for quality video content is increasing. Yes, there may be a slowdown, a hiccup, and we need to prepare and adapt, but that doesn’t mean we stop doing our job and offering people our content.

Plus, the good news is that in terrestrials, Nova’s broadcasts are free, so the bulk of our content can be watched by most households.

When Netflix presented its latest results, it showed that it had lost a million subscribers. As someone who’s building a similar service in the Czech Republic – does that worry you?

Our positions are different. Netflix is in 70 percent of households in the U.S. market, and it’s clear that if you have that kind of penetration and you’re newly competing with a growing number of other streaming companies, there are going to be fluctuations.

But the situation is different in the Czech republic and Slovakia. The penetration rate of SVOD services here is only around 25 percent, so I don’t think we’re going to see such a dramatic decline. On the other hand, low penetration means a great opportunity and I am convinced that, whether it takes three years or five years, we will eventually catch up with America and Western Europe in this respect.

SVOD: „Subscription Video on Demand“. It is an online video library to which the viewer subscribes and can then watch video content. These are services such as Netflix or Voyo.

AVOD: „Advertising-based video on demand“ or video on demand that is monetised by advertising. The viewer does not pay to watch the online video, but must watch an advertisement to watch it. This is the case, for example, with YouTube.

Linear broadcasting: „Live“ broadcasting as we know it, with programmes following each other organically, with a clear start time. The viewer adapts to the programme.

NON-LINEAR BROADCASTING: On-demand content that the viewer can watch when it suits them – for example, SVOD or AVOD. The programme adapts to the viewer.

Voyo’s SVOD service is a bet on the future for Nova, making it clear that you want to be at one million subscribers in three years. Are online video services like Voyo or Netflix the future of television?

It may be fashionable to think so now, SVOD is in the spotlight and these services are growing like mushrooms after the rain. But SVOD is only one part of the answer. What I’m really interested in is coming up with the ideal mix of channels through which our viewers can watch premium video. I want to create a robust, resilient model, a Nova Content Hub of sorts, where everyone chooses a service according to their preferences: some will watch linear TV, others SVOD, others AVOD, and still others will prefer formats like HbbTV.

My goal is not to focus on a single channel in this ecosystem, but to deliver content on each of them: each of us is different, and each of us watches TV differently – my job is to have all of these channels covered – and to be present in as many homes, tablets and mobile phones as possible.

If we can still focus on Voyo for a little bit longer – the trend around the world today is to introduce “ad-supported SVOD” subscription models. HBO and Hulu offer them, Netflix and others are testing them. Is this an approach that makes sense from your perspective?

The reason Netflix and others are introducing “ad-supported subscriptions” is simple – if you have the aforementioned 70 percent market penetration and you want to capture another 10 to 15 percent of households, you need to introduce a cheaper subscription model through which to lure new customers.

And that’s now happening, although the reintroduction of an ad-supported SVOD service will be interesting to watch in practice. Personally, I’m not at all sure that this ad-supported subscription model will be rolled out in Western markets, especially the premium market in the US. By trying to pick up 10 percent of new subscribers, Netflix could also cannibalize the 20 percent of current subscribers who currently pay full price. Conversely, this model will almost certainly be introduced in Asia, and in India, for example, Netflix could gain tens of millions of potential subscribers from this.

But don’t you foresee a similar model for Voyo?

We don’t. Voyo is in a different situation, it’s a premium product where original content is constantly growing: we currently have 35 scripted projects in development, pre-production or production for Voyo. When I joined CME two years ago, we had three such shows.

Isn’t this programming offensive coming at the expense of linear television?

We’re managing both – we’re developing a number of new shows for linear as well. We’ll unveil the fall programming schedule this week, and I think viewers will be surprised. Again, I’ll compare it to the time when PPF acquired Nova – it was a time that I’ve described before as a sleeping giant, there wasn’t enough development or new ideas.

I said then that my mission was to “reinvent Nova” – and now we are in the middle of that process. Storytelling, the content we produce, is key. In the TV business, you can either make people laugh and cry, or you won’t be successful. It’s that simple. That’s why half of my time is focused on developing new content, we have a strong creative team that perhaps exceeds the capabilities of Czech Television.

In the TV business, you can either make people laugh and cry or you won’t be successful. It’s that simple.

Full article for subscribers on info.cz.

Source: info.cz

HBBTV AWARDS 2022 OPEN FOR ENTRIES

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards.

The contest takes place as part of the 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, jointly hosted by the HbbTV Association and Czech Association of Commercial Television (AKTV). The HbbTV Awards will be held for the fifth time, showcasing and celebrating best practice and excellence in the HbbTV community.

The providers of HbbTV applications and services are welcome to submit their entries through this online form; the website also details the terms and conditions of the free competition. There are six awards and one judges’ award.

The categories for the HbbTV Awards 2022 are:

• Best use of HbbTV for advertising-based solutions
• Best tool or product for HbbTV service development or delivery
• Best technology innovation in an HbbTV product or service
• Best interoperability and conformance tool
• Best marketing or promotion of an HbbTV-based service
• Best individual contribution to the HbbTV Association
• Judges’ award “HbbTV newcomer of the year”

A company may enter into as many of the categories as they like. Each submission will require a separate form to be completed. The awards are free to enter. Entries will be judged on their execution, impact and innovation.

The closing date for submissions is September 15, 2022. A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. The finalists will be announced by October 15, 2022.

The prizes will be awarded at a prestigious ceremony on November 10 as part of the HbbTV Symposium and Awards 2022. All finalists are invited to attend the awards ceremony.

The winners of the fourth HbbTV Awards, held in 2021 in Paris, France, include Nowtilus, Fincons Group, Verance, Dotscreen, Thi Thanh Van Nguyen (Samsung) and Mediaset España.

“The HbbTV Awards 2022 provide an excellent opportunity to showcase the latest best-in-class examples of applications and services enabled by the HbbTV specifications. The strong interest we have received from industry players before opening the competition reflects the HbbTV Awards’ high recognition in the connected TV (CTV) community. The HbbTV Awards are now open for entries and I would like to encourage all industry players to enter the contest,”

said Vincent Grivet, Chair of the HbbTV Association.

The HbbTV Symposium and Awards 2022 targets platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, offering first-hand insights into the latest and most innovative services available to viewers, operators and advertisers.

The annual key summit of the CTV industry will take place at the National house of Vinohrady. The prestigious neo-renaissance building, centrally located in Prague, will provide a first-class base for conference attendees, sponsors and networking.

Details on the sponsoring packages at the HbbTV Symposium and Awards 2022 and the preceding preview and demo events can be found in the Call for Sponsors. Industry executives and experts interested in participating in the conference programme are welcome to submit their proposals for presentations on the Call for Speakers.

Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 02 2514 8355

Press Contact:
Thomas Fuchs
Fuchs Media Consult GmbH
email: tfuchs@fuchsmc.com
Tel: +49 171 4483 168

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