The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. In the field of European legislature, AKTV actively joined the process of creating a Copyright Regulation and, in the Czech Republic, it has been involved in the preparation of the transposition of The Audiovisual and Media Service Regulation (AVMSD) since its inception. After the expiration of the two-year term, there will be a change in AKTV’s president; Prima’s Marek Singer will replace Nova’s Jan Vlček.
Prague, March 29, 2019 – As a part of its activities, The Association of Commercial Television focuses on eliminating prejudices against television, which are common among advertisers. To bring exceptional and respected global speakers to the Czech Republic, AKTV organized the Boost Your Media Performance conferencein fall, 2018. Its main star was one of the most remarkable marketing gurus of today, Australian university professor and marketing expert, Mark Ritson. Other speakers included the research leader form the British marketing association Thinkbox, Nicole Greenfield-Smith, and Jakob Stigler, the co-founder of Mano, an agency which creatively connects advertisers, agencies and media.
In addition to marketing education, AKTV also focused on the legislative process – both at the national and European levels. Some of the most important areas of focus are: Copyright Regulation; Audiovisual and Media Service Regulation, and ePrivacy Regulation.
AKTV’s marketing and legislative activities coincide through its presence in the Chamber of Commerce, where it is one of the founding members of the Cultural and Creative Industry section.