The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers.

The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of Voyo video subscribers since the television group put Voyo at the heart of its new digital strategy.

“… 350 thousand subscribers for us, another meta, 500 thousand ahead :),”

wrote Daniel Grunt on his profile, following Friday’s published TV Scheme and Voyo platform for this spring.

In an January interview with Forbes magazine, CME CEO Didier Stoessel already indicated, that the number of Voya subscribers was around 300,000 at the end of last year. Although he did not specifically mention the number, he stated that Voyo is in the third of its plan to gain one million subscribers in the Czech Republic and Slovakia within five years. In the interview, he also confirmed that next year Voyo will broadcast twelve original series according to the original plan, in the next year 23 and in 2024 it should be 33 original series. “We really believe that the growth of video content consumption worldwide, and especially here in the Czech Republic, will remain for a very long time. The only limit is how many hours we can spend, “he told Forbes.

In the first half of this year, Voyo will present five premiere projects filmed under the Voyo Original brand. In addition to the new season of Surgery in the Rose Garden 2, which starts on February 3, and the three-part miniseries Guru, which were published during January, there will be the comedy series National Handball, the family drama Morning Glow and a three-part miniseries about Iveta Bartošová called Iveta.

Estimates of the number of streaming video subscribers (SVOD) vary in the Czech market. According to the CZSO, there are 1.3 million people over the age of 16. The Atmedia Index data shows almost two million people and the MML-TGI research data 1.8 million people.



The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms.

For many industry participants, addressability – as well as using authenticated datasets and identity solutions to support ad buys – is the foundation of the new advertising ecosystem, facilitating the delivery of more relevant and effective marketing communications to attention-short consumers and helping media owners to future-proof their businesses.

However, new privacy and data protection regulations, anti-tracking safeguards and the deprecation of some of the established digital identifiers have resulted in a proliferation of new rules, different frameworks and competing offerings, leading to growing complexity and confusion in many European markets – for ad buyers and sellers alike.

The situation across Europe varies country-by-country. Solutions developed to meet the needs of publishers in one market may not necessarily work in the same way in other markets, and publisher needs vary widely.

Cross-media addressability adds an additional layer of complexity, with significant variations across different media channels – for example, in terms of pricing models, the range and quality of inventory in programmatic buying platforms, and the availability of identifiers at the user, device or household level. The infrastructure required to support cross-media addressability is still taking shape.

Now the European Addressable Media Initiative (EAMI), led by founding members Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, is aiming to help advertisers, agencies and media owners navigate the new landscape of identity resolution and addressability solutions in Europe.

Working with The Project X Institute (PXI), a brand-new think tank and strategic advisory collective for the media and advertising industries, the EAMI aims to develop practical guidelines to support the development of a positive and sustainable future for addressable media in Europe’s major advertising markets. These will be presented at an industry summit later in the year.

For Dr Daniel Knapp, an advisor-in-residence at PXI, the initiative comes as the industry enters a critical stage in its development: “Macro-changes in the advertising market and a tightening regulatory environment provide significant potential for media owners to differentiate themselves through addressability solutions that satisfy consumers, compel advertisers and marry privacy and targeting in a regulatory-compliant manner. In theory, this is a new dawn for advertising. But the avalanche of technologies, approaches, regulations and market cultures in Europe means that success requires collaboration and standardization.”

Rich Astley, global chief product officer at Finecast, agrees: “We’re at an inflection point in the industry where the next chapter of addressability is just starting to be written. Dialogue and collaboration in the ecosystem are key to ensuring that we establish sound principles that balance the emerging capabilities of technology solutions with respect for consumer privacy and great advertising experiences.”

For Hugh Stevens, head of strategic growth at LiveRamp, getting addressable right has to be a priority for the industry, bringing opportunities for improved consumer trust and future growth: “Addressability helps to build consumer trust, puts the consumer and the broadcaster in control, and creates an environment where advertisers and broadcasters can work closer together to deliver meaningful outcomes for brands. And, ultimately, better audience definitions will bring more advertisers and budgets into a growing digital TV market.”

The new initiative isn’t just focused on digital, but plans to adopt a broad cross-media scope, looking at the intersections between different media platforms, as advertisers seek to leverage data across different channels. Emma Newman, chief revenue officer, EMEA, at PubMatic (one of the founding members of the new initiative) says: “The media landscape is undergoing a fundamental shift toward a privacy-first world, with consumer privacy and consent at its heart. Publishers, buyers and the ecosystem more broadly need to rethink data-driven advertising. It takes a true industry effort and collaboration to create a standardized approach to audience addressability, which will allow companies to operate seamlessly.”

Jamie West, advisor-in-residence at PXI and former head of advanced advertising at Sky Media, agrees that cross-media addressability is a critical priority for the 2020s: “Addressable TV advertising is critical for the future of the European market, but increasingly needs to be seen in the context of the wider addressable media market – advertisers are clearly looking to integrate and align their campaigns across TV, digital and other media. We have to think more about cross-media addressability during the 2020s – the connected decade.”

Overseen by industry veterans Ian Maude and Jon Watts, the initiative will be supported by a team of highly experienced advisors, including Knapp, West, Joy Baer, Fiona McKinnon, Ashley MacKenzie, Tomas Salfischberger and Benedict Evans.

Baer, advisor-in-residence at PXI and previously general manager at Freewheel Advertisers, commented: “Cross industry collaborations such as this are essential to provide clarity and help marketers and publishers drive meaningful business outcomes with addressable media.”

The new initiative is being carefully positioned to build on work already under way across the industry, according to Watts, executive director of PXI: “As a first step, we want to take stock of what’s out there, across the buy- and sell-sides of the market, providing a diagnostic assessment of the European landscape for identity resolution and addressable media, with a clear taxonomy of definitions and frameworks. We’ll be consulting across the industry to form a clear view of what’s in place – and what work still needs to be done.”

Maude, executive director at PXI, added that the initiative will be focused on identifying practical solutions: “We are very much looking forward to working with our partners and the wider industry to develop practical recommendations to help ad buyers and sellers in Europe develop a sustainable future for their businesses in a privacy-first world.”



TV stations delivered 3% more ad GRPs in the TV market last year than in 2020.

Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the highest year-on-year increases last year. Data from the Nielsen Admopshere monitoring shows this.

Investment in TV advertising grew last year despite the ongoing pandemic. The monitoring of advertising investments captured a comparable year-on-year increase in TV advertising of 3-4%. Since last summer, most TV stations have been coping with increased demand and the filling of advertising space.

From an individual station perspective, the strongest stations in terms of GRPs delivered were Nova, Prima, Nova Cinema, Prima Max, Prima Krimi, Prima Cool, Nova Fun and ČT1.

Share of commercial networks in delivered GRPs in 2021

Source: ATO-Nielsen Admosphere, 1 January-31 December 2021, TV spots and sponsorship, calculated for the CS buying of the listed entities, i.e. ČT 15+, Media Club, Atmedia 15-69 and Nova Group 15-54

In terms of viewership, Czech Television enters the top two commercial players. In its case, the volume of advertising is severely limited by law, which is why its share of delivered GRPs is low.

Media Club (the stations of the Prima group, Barrandov, Óčko, some thematic stations and Atmedia, which it also represents) has become the strongest entity in terms of day and evening viewership in the 15+ and 15-69 target groups. Nova Group stations were strongest in the 15-54 category (both all-day and prime-time).

Source: ATO-Nielsen Admosphere, Jan. 1-Dec. 31, 2021, live TV+TS0-3 as of Jan. 19, 2022, prime-time = 7:00-11:00 p.m.



TV has evolved, innovated and proven its resilience. But what makes today’s TV the medium of the future, and what does tomorrow’s TV have in store for brands?

egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and sales houses around the world to share their view on the many facets – some widely recognised and others to be valued – of today’s TV. These collected insights from these respected voices of the TV industry were compiled in a 10-minute video, which you can discover here.

The compilation video, as well as all the individual messages from the contributing CEOs and Presidents, which can be found here, is but one of the ways in which The Global TV Group aims to remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV.

“It is truly the DNA of our medium to continuously transform and meet the needs of our time, providing viewers, TV companies and marketers alike with new platforms, new possibilities and new ideas.” – Katty Roberfroid, Director General egta 

For more information and argumentation about the power of TV advertising, we invite you to have a look at the Global TV Group website.

Here you can find the latest update of the Global TV Deck on how Direct-to-Consumer brands embrace TV advertising, and the recent Online Talk on “Tomorrow’s TV, created today“, with speakers from Channel 4, NBCU and RTL Germany.

As you discover the many messages from TV industry leaders, how do you see today’s TV, or better yet, the future of this medium?