The Association of Commercial Television

CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS

Performances of the main commercial broadcasters show, however, that the market has not returned above the pre-2008 level.

 

The Czech television market in 2014 and 2015 rose in net investments by less than 5%. The comparison, based on economic results (performance) of the main commercial players in Czech television market (Nova Group, Prima Group, Barrandov Group), also shows that in total the television market volume has not returned above the 2008 level. On the other hand, 2015 had the second best result of the observed period of time.  In 2015, which is so far the last year with available data regarding the three subjects, the total performance of the companies CET 21, FTV Prima and Barrandov Televizní Studio reached 8.5 billion Czech Crowns. Compare this to 2014, when it was almost 400 million Czech Crowns. As compared to 2008, however, the 2015 result is behind by 1.3 billion Czech Crowns.

 

After 2013, which was affected by TV Nova´s business policy, which led to decrease in advertising investments (-5 %), the market started to grow again the following year. It continued for two subsequent years, during which the total performances of the main players in the commercial market increased by just under 5%. According to existing prognosis, growth in several percent is also expected for 2017.

 

Nova Group’s performance declined during the 2008-2013 period; however, after 2013 their performance started to increase. Their competitor,Prima has improved by one-fourth in the same period (2015 vs. 2008). The record year 2013, in which TV Prima took advantage of the aforementioned business policy of TV Nova, has not been surpassed in the following years.

Total performances of CET 21, FTV Prima and Barrandov TS, 2008-2015, in millions of Czech Crowns


Source: annual reports 2008-2015
 

Year-over-year performance development in the TV market

 

 Performance development of CET 21, FTV Prima, Barrandov TS, 2008-2015, in millions of Czech Crowns

 

Data source: annual reports 2008-2015, MediaGuru.cz

 

SOURCE: Mediaguru 

THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION

The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in liaisons with government and EU authorities. The first President of AKTV is Jan Vlček, Executive Director and Sales Director of Nova Group. Marie Fianová is the Secretary and is in charge of running the Association.

The Association of Commercial Television was founded in response to the growing need among commercial television companies to defend and promote their interests. AKTV intends to represent their interests vis-à-vis government authorities and to be a partner in the dialogue as part of making both national and European laws. It will also focus on protecting copyrights and marketing and educational activities in the field of television broadcasting

„Over the last few years, we have seen an increasing number of legislative changes and modifications with direct implications for commercial broadcasting, both on the national and European level. As a result, we have felt the need to express the opinions of commercial broadcasters on issues such as the restrictions on advertising in TV broadcasting, which are currently being discussed by the European Parliament,” says Jan Vlček, President of AKTV. “In addition to the legislative agenda, we also wish to focus on illegal distribution and retransmission of our channels’ broadcasts,” Mr Vlček adds.

The Association’s supreme body is the General Meeting, in which the founding members are represented by votes at a ratio of 46 : 46 : 8 (Nova : Prima : Óčko, respectively). AKTV’s governing body is the Management Board, with members Jan Vlček and Štěpán Peichl on behalf of CET 21, Marek Singer and Vladimír Pořízek on behalf of FTV Prima and Štěpán Wolde on behalf of Stanice O. The Association will also involve five working groups that will provide the expert inputs for AKTV’s activities. The General Meeting will assess applicants for membership on an ongoing basis taking into consideration the criteria defined by the AKTV Articles of Association. The principal criterion for the admission to AKTV is operating terrestrial television broadcasting over the entire territory of the Czech Republic.