Category: NEWS

26. 4. 2022

The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship ... Continue reading

26. 4. 2022

eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

26. 4. 2022

Do you know how today's TV drives brands?

26. 4. 2022

Research in the Visegrad Four countries found that the public supports EU measures on media freedom. The first comprehensive survey of public attitudes towards media freedom in the Czech Republic, Hungary, Poland and Slovakia shows that 52% of people are concerned about the state of media freedom in their country. 71% of respondents support stronger ... Continue reading

25. 4. 2022

For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5% ... Continue reading

21. 4. 2022

Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

20. 4. 2022

Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number ... Continue reading

20. 4. 2022

Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls “total video” in the Médiář podcast. Listen to the full interview (in CZECH) here. Source: mediar.cz

12. 4. 2022

Marek Singer has been the head of FTV Prima Group since 2008. but only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed TV Nova in March. 

12. 4. 2022

Can attention be both the “north star to effectiveness” but also “really not how advertising works”?

7. 4. 2022

The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years. Despite the ongoing presence of Covid-19, the advertising market in the Czech Republic was doing relatively well in 2021. According to data from the Activation Research, which was ... Continue reading

4. 4. 2022

Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.