TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.

Do you know how today's TV drives brands?

Can attention be both the “north star to effectiveness” but also “really not how advertising works”?