ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST
Despite a decline, Czech Television maintained its highest share of all-day viewing in the universal 15+ group in the first half of this year. However, Nova recorded the highest growth, winning in the younger viewer categories and in prime time.
Česká televize maintained its strongest position on the television market in all-day broadcasting in the first half of 2025. In the 15+ target group, it achieved a share of 29.29%, which still puts it in first place ahead of Nova and Prima. However, due to savings in its programming, the public broadcaster recorded a year-on-year decline in all monitored viewer categories. This is shown by data from ATO-Nielsen for the period from 1 January to 30 June 2025.
ČT recorded a more significant decline in prime time, where it reached 28.50% (-1.71 pb) of the total population aged 15+. It recorded greater losses among the younger target groups surveyed, i.e. 15–54 and 18–69.
The Nova Group, on the other hand, continues its growth trend. In the all-day measurement, it recorded year-on-year growth in all groups. In the key 15-54 group, its share increased by 1.7 percentage points year-on-year. In prime time, it maintains its leading position in all viewer groups.
The Prima Group maintains relatively stable performance in terms of viewership. In all-day broadcasting in the 15+ target group, it achieved a share of 26.91%, which represents a slight decrease of 0.41 percentage points. It reported a similar result in its target group of 18-69.
Among smaller television players, the biggest shift was recorded by Televize Seznam, which strengthened across all target groups and daily time slots. In all-day broadcasting in the 15+ target group, its share rose to 1.98% (+0.44 pb), and in prime time to 1.95% (+0.48 pb). In the commercial groups 15–54 and 18–69, its results are slightly above 1.8% and show a similar trend.
TV Nova is the year's biggest climberIn terms of individual stations, the most significant year-on-year increase in the first half of the year was recorded by the main channel TV Nova (+0.91 pb to 18.21%). It was followed by the news channel ČT24 with an increase of 0.68 percentage points (to 4.54%). The third highest increase was recorded by the station Nova Gold (+0.52 pp to 2.45%). All figures are for the 15+ target group in all-day broadcasting. CNN Prima News continued the trend from previous periods and strengthened by 0.43 percentage points year-on-year (to 2.41%). Among thematic stations, growth was recorded by, for example, Prima Krimi (+0.28 pp to 4.46%) and Nova Lady (+0.13 pp to 1.0%).
The first half of the year was dominated by ice hockey
The most watched programme of the first half of the year was the ice hockey match between the Czech Republic and Sweden at the World Championships (ČT sport). It was watched by 1.66 million viewers aged 15 and over (47.4% share). The second most watched programme was the January TV detective film Kroky vraha (ČT1), based on a novel by Michaela Klevisová. It was watched by 1.64 million viewers. Czech ice hockey matches at this year's World Championships appear five more times in the top ten. The series Limity (ČT1), Vraždy v kraji (Nova) and Televizní noviny (Nova) also made it into the top ten.
Source: mediaguru.cz
