Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.

Do you know how today's TV drives brands?

Can attention be both the “north star to effectiveness” but also “really not how advertising works”?

TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.

Results of an exclusive egta survey confirm top management's expectations for the industry.