LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

Ad supported streaming options continue to become more popular according to Horowitz Research. ROCHELLE, N.Y. - Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s "State of Viewing and Streaming 2021" report. The findings call into question ...
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MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

Latest Payback study examines channels with scale, less risk, plus short & long term impact Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. Speaking ...
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UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve ...
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MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year. The largest TV market networks, Media Club and Nova Group, maintained the lead in their primary target groups by audience share in the first ...
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OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

During a time when adtech is experiencing tectonic shifts in how it handles consumer data privacy and obtains information about its audiences, the over-the-top (OTT) and connected TV (CTV) channels bring welcomed new opportunities to marketers. They are some of the biggest marketing channels at the moment, and they have ...
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NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes. TV Nova has announced that for this year’s elections to the Chamber of Deputies of the Parliament of the Czech Republic it prepares the most extensive election coverage in ...
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PROFITABLE EVEN IN THE PANDEMIC. NOVA BOASTING ITS RESULTS AND PREPARING BIG NEWS

The Nova TV group experienced a turbulent year. In the autumn, it was acquired by PPF, and similar to other media houses, it had to face pandemic shocks in the advertising market. Despite a slight decrease in sales, Nova managed to be profitable and even increase its profits. “Despite the ...
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FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development ...
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NOVA HAS OBTAINED LICENCES FOR NOVA SPORT 3 AND NOVA SPORT 4

New sports programmes of the Nova TV group have licences for internet broadcasting. The Council for Radio and TV Broadcasting (RRTV) granted two licences to the operator TV Nova to operate TV broadcasting of Nova Sport 3 and Nova Sport 4 through the internet. The stations should offer sports TV ...
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THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

The point where TV meets digital is currently one of the most exciting places in media. Connected TV, broadcast video, addressable TV – all these innovations are changing the way consumers and advertisers think about video advertising. Suddenly, TV can stretch from the top of the marketing funnel to the ...
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