PAUSE BUTTON ADVERTISING

In today’s advertising ecosystem, brands need to communicate with their clients in a creative, meaningful way and in a non-intrusive, safe environment. TV is the perfect destination. Belgian sales house SBS was the worldwide pioneer of an original format to reach viewers in exactly that way: Pause Button advertising. The ...
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KEY MESSAGES THAT SPEAK IN FAVOUR OF TV IN THE POST-COVID-19 ERA

1. If you are not exploiting the massive value of multiplatform TV advertising, you are missing out. 2. TV is the most effective medium, with the lowest risk and guaranteed high returns 3. This crisis is only a temporary disruption, inside this crisis is an opportunity for you to build ...
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AUDIENCES ARE TURNING TO TV IN THIS CRISIS. HOW ARE BROADCASTERS AND BRANDS SHOWING THEIR SUPPORT?

Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown. The lockdown has shown that, far from being redundant, traditional media – and especially television – plays an essential role in reassuring people in times of ...
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COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE

Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of ...
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CO-VIEWING DURING COVID-19

Kim Portrate During CV-19, television has been delivering better value than ever before. The simple reason for this is co-viewing. If you’ve been gathering around the TV with your family in recent weeks like I have, you’re not alone. As we seek connection in this time of isolation, TV has ...
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TV ADVERTISING: INDUSTRY BOSSES DISCUSS THE MARKET’S FUTURE

Mediatel's Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising ...
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WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’ ...
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TOTAL TV BRINGS THE BEST ROI – A STUDY BY SCREENFORCE FINLAND

This week’s egtabite features an in-depth ROI study of the Finnish market - conducted by Screenforce Finland, the national TV trade body and Sellforte, an independent tech company specialised in granular marketing ROI measurements - which proves that Total TV (in this case meaning linear and online, with no programmatic) ...
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GREATER MEDIA CONSUMPTION LIKELY TO SUSTAIN AFTER COVID-19

An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US. At least half of those who are spending longer consuming media say they plan to continue to do so after the outbreak ends.Online video content shows the strongest staying ...
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IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND, NOT BEND

Mark Ritson There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from insolvency. Employees are being let go in record numbers. And the media is collapsing as advertising dries up and a long, difficult and painful ­recession lumbers ...
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