SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU

New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how ...
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NOVA IS WORKING ON ANOTHER SERIES OF THE COOKING SHOW MASTERCHEF

Nova is planning another series of the show Masterchef Czechia, casting is currently underway. The broadcast of this year's series ended on Wednesday 24 November. The Nova television group has announced that it has begun preparing the next series of the cooking show MasterChef Czechia for broadcast. The broadcast of ...
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CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the ...
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VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE

More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study. The report, the 2021 Connected TV Viewer, conducted by Ipsos, surveyed ...
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AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY

AKTV joined in the commemoration of World Television Day with a special spot. Television companies around the world celebrate World Television Day on 21 November. As part of an annual UN initiative, a 30-second spot commemorating the day was broadcasted and shared globally this year. Commercial television groups Nova, Prima ...
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RESEARCH: VIDEO ADVERTISING WORKS BETTER ON TV THAN ON SOCIAL NETWORKS

Advertisements watched on a television screen have the best results in spontaneous and endorsed knowledge compared to other types of platforms designed for watching video content. This was found in Screenforce's Track the Success study, which tracked the factors influencing the reception of advertising on different platforms (TV, BVOD, YouTube ...
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ATO: ALMOST SEVEN MILLION CZECHS WATCH TELEVISION DAILY

On the occasion of World Television Day, ATO has published key trends in how people watch TV in the Czech Republic. The television viewership curve over the last ten years shows an increase in the last two so-called covid years, when TV was the most sought-after source of information and ...
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IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

The volume of monitored ad investments in the media was higher this October than in the same period last year. The monitored volume of ad investments in the media for the first ten months of this year is CZK 3.5 billion higher compared to the same period last year. This ...
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WORLD TELEVISION DAY CELEBRATES TELEVISION EVERYDAY, EVERYWHERE

TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to ...
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TOMORROW’S TV, CREATED TODAY

Introduction - TV industry leaders on how TV drives brands On the occasion of the 25th anniversary of World Television Day, celebrated each year on 21 November, egta asked TV industry leaders around the world to share how TV has evolved to become much more than it used to be ...
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