Lenka Hrivnáková, Author at The Association of Commercial Television

Media operators and advertising agencies associated in professional associations jointly support the amendment to the Medicines Act, which will be voted on Friday in the plenary session of the Chamber of Deputies and which proposes to repeal the latest amendment to the law on advertising regulation. In fact, last year, an amendment to the Medicines Act amended the Advertising Regulation Act by extending responsibility for the compliance of the content of advertising for selected types of products – human medicines, food supplements and food for special and infant nutrition – with the law to its mere disseminators. Until then, only those actually involved in the advertising of such products were responsible for the compliance with the law, as is the case for other types of products. The amendment seeks to return to the original form of the law on advertising regulation.

The problematic amendment, which introduced the joint and several liability of the advertiser for the compliance of the content of advertising for medicinal products for human use, food supplements, food for special nutritional uses and infant formulae with the law, has been in force since April 2017. It has not led to any increase in the level of consumer protection, it has just proved to be easily exploitable for the competition of the producers of the products concerned. Already last spring, the entire media sector warned that extending liability to the disseminators of advertising cannot lead to greater consumer protection. Advertisers do not have the professional qualifications or the legal tools to be able to gather the necessary evidence and make an informed assessment of whether or not the advertised product, for example, actually boosts immunity.

“Media operators understand that the aim of the amendment was to provide greater consumer protection, but shifting responsibility to the advertiser is not the right way to go. Consumer protection can only be increased by effective enforcement of legal obligations on advertisers. We hope that the legislators will understand this fact and support the amendment that returns the wording of the Advertising Regulation Act to its original form and reject the current amendment as unconceptual and unsystematic,”

comments Ján Simkanič, Chairman of the Association for Internet Development (SPIR).

Sdružení pro internetový rozvoj (SPIR)
Asociace komerčních televizí (AKTV)
Asociace televizních organizací (ATO)
Unie vydavatelů (UV)
Asociace provozovatelů soukromého vysílání (APSV)
Asociace komunikačních agentur (AKA)
Asociace českých reklamních agentur a marketingové komunikace (AČRA MK)

The Association of Commercial Television Broadcasters (AKTV), which brings together the leading commercial television broadcasters in the Czech Republic, has become a new associate memberof egta, a professional association bringing together television and radio media agencies not only from Europe but also from other countries around the world. AKTV will represent the Czech Republic alongsideegta’sexisting members – the Nova and Prima television groups, as well as AtMedia Group.

In addition, AKTV has also joinedThe Global TV Group, an unofficial grouping of associations of television companies and media agencies in Europe, the USA, Canada, Australia and Central America, which aims to promote television broadcasting.

Over the course of its 43 years of operation, egta has significantly expanded its scope of activity and its membership base, which currently numbers 139 members in more than 40 countries worldwide. egta offers its members support in the areas of research, marketing and networking, as well as assistance with advocacy and during the drafting of regulatory legislation. The association organises a wide range of international specialist conferences and seminars. Thanks to its extensive network, the association has contributed to the creation of the global initiativeThe Global TV Group, which brings together associations of television broadcasters and television advertising sellers from around the world.

“We greatly appreciate the support and trust we receive from egta in the day-to-day running of our organisation. AKTV’s agenda is wide-ranging, from marketing activities to public affairs, which is why we value our close cooperation and are happy to draw on the expertise of egta’s specialists,”saysJan Vlček, President of the Association of Commercial Television Stations.

“We are very proud to welcome AKTV as an associate member of the egta association and look forward to working closely together on our shared interest: the promotion of television broadcasting,”addsKatty Roberfroid, Chief Executive of egta.

The Association of Commercial Television (AKTV) is an association of terrestrial television broadcasters whose aim is to defend, support and promote the common interests of commercial broadcasters in the Czech Republic. AKTV was established in 2017 in response to the growing need for commercial television stations to defend and promote their interests. AKTV represents these interests in dealings with the government and acts as a partner in the dialogue on the drafting of national and European legislation. It also focuses on copyright protection and marketing and educational activities in the field of television broadcasting.

egta is a European trade association of marketers specialising in advertising solutions across (various) screens and/or audio platforms, with the aim of helping its members to protect, improve and expand their offering of content produced and broadcast linearly on television channels and radio stations.

egta’s members are media agencies that commercially exploit advertising space on both commercial and public service television and radio stations in Europe and other countries. The significance of the egta lies in the diversity of its members: these include independent media agencies and commercial departments within television or radio companies. They range from large corporations to medium-sized firms in smaller markets.

http://www.egta.com/

http://www.theglobaltvgroup.com/

THE MEDIA MARKET JOINTLY SUPPORTS AN AMENDMENT TO THE MEDICINES ACT TO REGULATE ADVERTISING

THE COMMERCIAL TELEVISION ASSOCIATION HAS BECOME A MEMBER OF THE EGTA AND THE GLOBAL TV GROUP, A GLOBAL PROFESSIONAL INITIATIVE FOR THE PROMOTION OF TELEVISION