CZECH TV GRP VOLUME ALMOST UNCHANGED
For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year.
The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5% in the first quarter of this year, according to Nielsen Admosphere monitoring data. The result applies to both TV spots and sponsorships.
The TV market thus did not experience any significant fluctuations in the first quarter. As we have already reported, the volume of monitored TV advertising investment then increased by 9% year-on-year.
Media Club (Prima, Óčko, Barrandov and several other thematic stations) and Nova Group (Nova Group stations) continue to hold the highest shares of the number of GRPs delivered. Atmedia's representation improved the most year-on-year.
Share of business networks in GRP deliveries, 1Q/2022