INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services ...
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PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

The clients’ initial cautiousness disappears and TV ad autumn might be strong as indicated by the estimates of TV market development. According to Nielsen Admosphere’s AdIntel monitoring, the volume of TV advertising got to its high this year in May and increased by nearly a third compared to last May ...
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TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed -- essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising ...
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NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE

In early May, TV Nova presented a new studio for its online news, now it is planning changes in its main TV news programme. TV Nova’s main news programme, Televizní noviny, underwent a change in content in the last six years. Now, additional big changes are prepared, focusing namely on ...
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RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests ...
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PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného ...
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PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators ...
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AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY

Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it ...
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ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP

Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads ...
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GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by ...
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