14. 6. 2024

Joint call to ensure that creative & cultural industries’ content is more widely accounted for when designing policies and programmes within a dedicated Directorate in DG CNECT:

We are writing to you on behalf of a coalition bringing together Europe’s leading media, publishing, cultural and creative organisations and associations.

Digital policy affects the competitiveness of our sectors. With important discussions on the table including media viability, combating misinformation, artificial intelligence, protection of intellectual property and the behavior of online platforms towards our sectors it is vital that our entities' perspective is properly considered.

During the 2019-2024 Commission, DG CNECT has been at the centre of policy-development to help make Europe fit for the digital age. The Media Policy Directorate (in charge of effective and coherent implementation of the EU media acquis, including the EMFA, AVMSD and copyright instruments), has played an important role in this context. Being part of DG CNECT has helped ensure a cohesive approach with synergies between different workstreams (for example: AI, platforms policy, future networks), all of which profoundly impact our sector.

It is essential that this joined up approach is maintained /continued in the new European Commission. Having a broad representation of all our sectors in DG CNECT allows these sectors to have an interlocutor in the key DG in charge of these crucial files. A dedicated and well-resourced Media/Cultural Industries directorate in DG CNECT, at the core of the European Commission’s policy-making activities is key to delivering the right outcomes for European creativity, diversity and competitiveness.

We also call upon DG CNECT to ensure that all creative content is taken into account when designing policies and programmes. We welcome structural continuity with increased representation as we prepare for the next mandate. This will be essential if we are to succeed with a coherent and effective regulatory framework that guarantees the sustainability of the sector.

We hope this Call will be heard and that the European Commission will take account of this as it deliberates its strategic choices.

This message is supported by the following trade associations and companies.

  • Abbro – Association of Bulgarian Broadcasters
  • ACT – Association of Commercial Television and Video on Demand Services in Europe
  • AER – Association of European Radios
  • AKTV – Czech Association of Commercial Televisions
  • Atresmedia
  • bTV
  • BTV
  • beIN SPORTS France
  • Bertelsmann SE & Co. KGaA
  • CANAL+ Group
  • CME – Central European Media Enterprises
  • Danske Medier
  • egta – international trade body of multiplatform TV and audio businesses
  • EMMA – European Magazine Media Association &
  • ENPA – European Newspaper Publishers’ Association
  • EPC – European Publishers Council
  • FEP – Federation of European Publishers
  • Liuks!
  • LNK
  • Markiza
  • MFE – MediaForEurope N.V.
  • News Media Association
  • NME – News Media Europe
  • NDP Nieuwsmedia
  • PopTV
  • ProSiebenSat.1 Media SE
  • ProTV
  • RELX
  • RTL Group
  • STM – International Association of Scientific, Technical and Medical Publishers
  • TV Nova
  • Uutis-Median Liitto
  • United Media

Copy to:

  • Cabinet of EC President Ursula von der Leyen 
  • Cabinet of EC Commissioner Thierry Breton
  • Cabinet of EC Vice President Věra Jourová
  • Office of EC DG CNECT Dir. Gen. Roberto Viola