‘I DON’T WANT TO WAIT THREE EPISODES BEFORE SOMETHING GRIPPS ME,’ SAYS ONEPLAY’S HEAD OF DEVELOPMENT

These days, it only takes viewers a few minutes to decide whether to give a series a go. Michal Reitler, Head of Development at TV Nova and Oneplay, talks in an interview about how the TV audience has changed, why people say they mainly want comedies but actually watch a lot of crime dramas, and the new programmes Nova has in the pipeline. He also revealed why some series need to hook the viewer right from the start and what determines whether they are renewed.