JAN MAXA O PRO PRIMA PLUS STRATEGIES

Jan Maxa has been the head of the streaming platform prima+ since May.The video library has about 300,000 subscribers so far, which is not a small number for two years on the market, but it has not yet reached the point where it is "in the black".

👉 What strategy has he prepared for Prima and how does he plan to work with different target groups?
👉 How does he think the media market has changed?
👉 And why did he leave Czech Television?

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Source: mam.cz