Nova is preparing to launch an ad-supported subscription tier for its Oneplay video platform, which will include new advertising sales strategies and restrictions on ad-skipping. The full details will be revealed this autumn, amid rising competition for sports broadcasting rights.
Television broadcasts still account for the bulk of the time spent in front of the TV screen.
Jan Maxa, Director of the Content and Production Division at the Prima Group, describes how he plans to integrate the development of programs for linear broadcasting with the prima+ platform.
Uncertainty about the impact of AI, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market.
Familiarity with the Oneplay brand is now at the level of the former Voya. According to Daniel Grunt the awareness has grown very quickly.
Those who want to watch a wide variety of programs will inevitably end up with multiple subscriptions. And with that comes the motivation to share access outside the home.
iNTERVIEW WITH Jan Maxa, head of the streaming platform prima+ about media market development as well as about the prima+ strategy.
TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. The increase will not be as significant as last year.
With this fall's programming lineup, Prima wants to move toward more aspirational content. According to Marek Singer, they want to surprise viewers a little.
TV Nova is completing the transition of customers from O2 TV to Oneplay. Nova CEO Daniel Grunt describes situation in an interview with e15.
The streaming service prima+ is celebrating more than 2 years on the market and, according to Marek Singer, head of the Prima group, is in its "imaginary half-time."
Didier Stoessel of PPF will soon be one of the two heads of the entire group. In an interview with CNBC, he described his future plans for Nova and other stations.
