ADVERTISING COUNCIL INTRODUCES NEW MEMBERS AND UPDATES ITS CODEX
The Advertising Council, an association dedicated to self-regulation in advertising, has welcomed three professional associations and one company into its ranks.
At the beginning of the year, it became a member of the Czech Insurance Association. The RPR General Assembly also accepted new entities from the gambling industry. New passages in the RPR Code focus on self-regulation of advertising in this sector. Sazka, a long-standing member of the Advertising Council, has been joined by Kaizen Gaming, the operator of the Betano betting office. Two professional organizations from the same industry have also joined: the Institute for the Regulation of Gambling and the Association of Betting Operators.
The General Meeting also approved a proposal to amend the RPR Code, which was the result of cooperation between gambling operators and representatives of the Association of Commercial Television (AKTV) and the Association for Internet Development (SPIR). The proposal was submitted by Sazka on behalf of all the new members mentioned above.
The Code newly regulates and tightens the conditions for advertising and communication of gambling and betting games, particularly with regard to their impact on minors. The new version of the Code will enter into force on September 1, 2025. Until then, the gambling and betting industry has a deadline to terminate commercial contracts and cease activities that could be in conflict with the Code.
"We see membership and specific steps leading to self-regulation of advertising on the basis of the Advertising Council as confirmation that self-regulation is an effective means of protecting consumers and cultivating the industry,"
says Marek Hlavica, Executive Director of the Advertising Council.
The RPR is an association of all participants in the advertising market—media, advertising producers, and advertisers—who are bound by the Advertising Council Code. The Code is updated to reflect social demands and new trends in communication. Its provisions go beyond the scope of legal regulation. Any violations are resolved by the RPR's arbitration committee. The commission also assesses advertising proposals prior to implementation, if requested by the advertiser or its agency.
The RPR is also involved in training professionals and raising awareness of advertising ethics. Last year, the RPR celebrated 30 years of existence, during which it has helped to create a stable and predictable environment for economic competition.
Source: mam.cz
