GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND
- BYD’s rapid international growth and its first year exceeding one million overseas sales
- How TV supports local recognition and trust across BYD’s markets
- BYD’s football partnerships and DENZA launch with Daniel Craig
- A public online conversation on 17 November 2026, followed by audience Q&A
Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?
BYD sold 4.6 million vehicles worldwide in 2025. More than one million were sold outside China for the first time, up 145% year on year.
On 17 November, José Miranda, CMO of BYD for Europe, the Americas, the Middle East and Africa, will join Elliott Millard for a Global TV Group conversation on how BYD makes its marketing choices market by market. They will look at TV alongside BYD’s football partnerships and the DENZA launch with Daniel Craig, and at how local market understanding shapes the role each channel and partnership is asked to play.
Date: Tuesday, 17 November 2026
Time: 15:30 CET
Duration: 60 minutes
Format: up to 5 min welcome from Otavio Bocchino + approx. 40 min conversation between José Miranda and Elliott Millard + 15 min audience Q&A moderated by Anne-Laure Dreyfus-Coutinho
Access: Online webinar, open to the public
Registration: https://us02web.zoom.us/webinar/register/WN_r3CERjj_RXCsfmMKAwu4hw
