The CME media group, which includes the TV Nova, continues its digital transformation and is gradually changing the composition of its revenues.
Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.
TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.
We want more content exclusively for streaming, announces Lenka Hornová, Head of Content at TV Prima, in an interview with mediar.cz
Josef Uher talks about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.
CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.
Being empathetic towards viewers requires empathy within the company, says Matej Šemšej, HR Director at TV Nova.
The interview wit the TV Nova Chief Technical Officer, Josef Uher about technology, AI and the role of human in broadcast world.
The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.
The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.
Prima concentrated its hobby-themed programmes around Sunday lunchtime. The band of programmes forms its important vertical, which it also exploits commercially.
