The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.
The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.
Prima concentrated its hobby-themed programmes around Sunday lunchtime. The band of programmes forms its important vertical, which it also exploits commercially.
The proposal to increase the collection of Czech TV licence fees is facing opposition from private broadcasters.
Last autumn, the Ministry of Culture announced that it wanted to increase television and radio fees. Pavel Kubina of Prima commented on the issue.
Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.
Kamil Houska, director of news at TV Nova, spokes about the European Parliament elections and the plans for TN Live.
Pavel Kubina spoke to MediaGuru about the commercial broadcasters' idea of changes in the placement of commercial messages on Czech TV.
In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.
Daniel Grunt has a difficult task - to develop the paid streaming service Voyo, but at the same time not to compete with the traditional business that brings Nova billions of crowns from TV advertising.
The graphic concept of news reports and continuous broadcasting of CNN Prima News is one of the main factors that motivates viewers to watch the station, say Tomáš Vojáček and Petr Závorka.
